Recyclebank Executives to Present at State of Green Business Forums in San Francisco, Chicago and Washington D.C.
Ian Yolles and Samantha Skey to discuss sustainability best practices and gamifying green action; Yolles to lead ‘GreenBiz Guru’ sessions
(3BL Media / theCSRfeed) NEW YORK—TUESDAY, FEB. 1, 2011—Recyclebank®, a sustainable action platform that motivates and enables individuals to make an enormous collective impact on the environment, announced today its participation in the upcoming State of Green Business Forum conferences in San Francisco, Chicago and Washington D.C. The annual forums, organized by GreenBiz Group, bring together the world’s foremost innovators, thought leaders and executives to reflect on the sustainability opportunities and challenges of 2010.Chief Sustainability Officer Ian Yolles will speak at all three forums. In his ‘One Great Idea’ sessions in Chicago and Washington D.C., Yolles will seek to inspire, sharing insights on how game mechanics can be used to motivate consumer behavior change and inspire a global community to take sustainable actions. Yolles will also lead exclusive ‘GreenBiz Guru’ sessions, a consultative experience for a select group of current and future green business leaders, in San Francisco and Chicago. Yolles will offer best practices and success factors for implementing green marketing efforts, drawing from his real-world experiences stewarding Recyclebank’s sustainability agenda and, previously, with brands such as Nike, Nau and Patagonia. In his role at Recyclebank, Yolles is the driving force ensuring environmental stewardship and sustainability are integral components of Recyclebank’s core business practices, corporate partnerships and marketing campaigns. At the San Francisco forum, Recyclebank Chief Revenue Officer Samantha Skey will participate in a panel discussion entitled “The Role of Venture Capital in Corporate Sustainability” led by Andrew Williamson, director of Physic Ventures. In her panel, Skey will share insights on the power of venture capital, specifically how it supports Recyclebank’s efforts to create a unique infrastructure to track consumer recycling behavior and measure its impact on the environment. She will also discuss how modern social media tools, like gaming and rewards, enable their corporate partners, such as General Mills, Johnson & Johnson, and Kellogg’s, to engage and inspire consumers to take environmentally preferred actions and increase recycling rates, promoting sustainable consumption and fostering brand loyalty. Details on Yolles’ presentation in San Francisco are as follows: Who: Ian Yolles, Chief Sustainability Officer, Recyclebank What: GreenBiz Guru Session When: Wednesday, Feb. 2 from 4:10 – 5:00 p.m. PST Where: UCSF Mission Bay, San Francisco, Calif. Details on Skey’s presentation in San Francisco are as follows: Who: Samantha Skey, Chief Revenue Officer, Recyclebank Andrew Williamson, Director, Physic Ventures Jim Mahoney, CEO, Novomer What: “The Role of Venture Capital in Corporate Sustainability” panel discussion When: Thursday, Feb. 3 from 11:15 – 11:45 a.m. PST Where: UCSF Mission Bay, San Francisco, Calif. Details on Yolles’ presentations in Chicago are as follows: Who: Ian Yolles, Chief Sustainability Officer, Recyclebank What: GreenBiz Guru Session on Wednesday, Feb. 9 from 4:10 – 5:00 p.m. CST “One Great Idea: Gaming the System of Green Marketing” presentation on Thursday, Feb. 10 from 11:45 a.m. – 12:00 p.m. CST Where: Holiday Inn Chicago Mart Plaza, Chicago, Ill. Details on Yolles’ presentation in Washington D.C. are as follows: Who: Ian Yolles, Chief Sustainability Officer, Recyclebank What: “One Great Idea: Gaming the System of Green Marketing” presentation When: Thursday, Feb. 17 from 11:45 a.m. – 12:00 p.m. EST Where: National Press Club, Washington D.C.
ABOUT RECYCLEBANK® Recyclebank® is the leading environmental social platform that realizes the collective impact of individual action. Through its digital offerings and partnerships with municipalities, haulers, small businesses and corporate brands, Recyclebank incentivizes green actions with points that can be redeemed for discounts and rewards. By educating, engaging and empowering its community online and offline, Recyclebank aims to encourage a more sustainable lifestyle by increasing household recycling, reducing household energy usage and motivating individuals and communities to take other environmentally preferred actions. Recognized as a Technology Pioneer by the World Economic Forum, a Champion of the Earth by the United Nations Environment Programme, and for Outstanding Excellence in Public/Private Partnerships from the U.S. Conference of Mayors, Recyclebank is headquartered in New York City. For more information, visit www.Recyclebank.com.