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 [Events, Media & Communications](/CSR-News/events-media-communications)

 # Push, Nudge, or Gaming: Changing our Future for Good

 

##### Taiga Company blog by Julie Urlaub, Founder and Managing Partner at Taiga Company

 

 

 Apr 10, 2012 3:00 PM ET

  ![](https://3blaws.s3.amazonaws.com/styles/carousel_2x/s3/images/julie%20024a_14.jpg "Julie Urlaub, Founder and Managing Partner of Taiga Company") Julie Urlaub, Founder and Managing Partner of Taiga Company 

 

[Blog by Julie Urlaub, Founder and Managing Partner at Taiga Company](http://blog.taigacompany.com/blog/sustainability-business-life-environment/push-nudge-or-gaming-changing-our-future-for-good)

Too often business sustainability discussions focus on pressing issues, risks, and negative outcomes as the primary drivers for change. Left to this singular purpose, our sustainability consulting practice experience has shown that these actions often lack the necessary level of engagement to be successful long-term.

“Fear-driven behavior change only motivates for as long as people feel the issues are pressing on them. As soon as the fear recedes, so does the motivation.” -Peter Senge, MIT Sloan School of Management

 

Rather than focus on the negative impacts of a decision point, why not focus on expanding eco awareness and the exploration of business value through accessibility to information? Our professional consulting finds this ‘positive engagement’ practice already in practice within businesses and organizations around the world. [**Click here to continue reading Push, Nudge, or Gaming: Changing our Future for Good.**](http://blog.taigacompany.com/blog/sustainability-business-life-environment/push-nudge-or-gaming-changing-our-future-for-good)

 

*Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped [Taiga Company's ](http://www.TaigaCompany.com)vision to drive similar change in the business world. Taiga Company seeks to be the "oxygen for your business".*



 

 

 

 

 

 

 

 [![](/sites/default/files/Clients/TaigaLogoFull_1.jpg)](/profiles/taiga-company)

 



 

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