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 [Responsible Business & Employee Engagement](/CSR-News/responsible-business-employee-engagement)

 # Purpose Strategy Cultivator, Carol Cone, on the Power of Purpose To Bodly Drive Business Success

 

##### By Hilary Tetenbaum

 

 

 Oct 20, 2023 10:55 AM ET

  

[Originally posted on USAToday.com](https://www.usatoday.com/story/special/contributor-content/2023/10/17/purpose-strategy-cultivator-carol-cone-on-the-power-of-purpose-to-boldly-drive-business-success/71218930007/)

Do employees today wake up in the morning feeling excited about going to work? Sadly, the answer is likely no. In 2022, only [32%](https://www.gallup.com/workplace/468233/employee-engagement-needs-rebound-2023.aspx) of employees were engaged on the job and that number has fluctuated with the increase of remote work.

Since the pandemic, the business landscape has changed dramatically for organizations and their employees. *The Financial Times* editorial board said COVID-19 pushed the private sector to pursue “[radical reforms](https://amp.ft.com/content/7eff769a-74dd-11ea-95fe-fcd274e920ca).” And the companies and investment funds that already had strong environmental, social, and governance (ESG) profiles [outperformed the S&P 500](https://www.spglobal.com/marketintelligence/en/news-insights/latest-news-headlines/major-esg-investment-funds-outperforming-s-p-500-during-covid-19-57965103)amidst [COVID-19](https://justcapital.com/news/chart-of-the-week-companies-that-prioritize-their-workers-continue-to-outperform/). The organizations that thrived during and after the pandemic can site one critical thing in common: a commitment to purpose. [Continue reading on USAToday.com...](https://www.usatoday.com/story/special/contributor-content/2023/10/17/purpose-strategy-cultivator-carol-cone-on-the-power-of-purpose-to-boldly-drive-business-success/71218930007/)



 

 

 

 

 

 

 

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