Pre-cycling: Don’t Just Recycle, Be Resourceful

Pre-cycling: Don’t Just Recycle, Be Resourceful

Ken Chrisman, president of product care for Sealed Air, discusses how the company promotes sustainability throughout the supply chain

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Ken Chrisman, President of Product Care for Sealed Air, Photo Credit; Packaging News

Tuesday, May 24, 2016 - 3:00pm

CONTENT: Article

For consumers, the perception of sustainability of a product or a brand has evolved from being just a purchasing consideration to becoming a strong purchasing catalyst.

For brands, retailers, and other businesses, consumers’ growing green consciousness, coupled with demanding regulations and dwindling resources globally, has pushed sustainability to the top of the agenda (and into the bottom line).

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CATEGORY: Environment