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 [Media & Communications](/CSR-News/media-communications)

 # The Power Behind Brands in Motion

 

##### WE Communications' third-annual study gets inside the minds of today's consumers. The findings were brought to life at an exclusive lunch at PRDecoded.

 

 

 Nov 21, 2019 8:45 AM ET

  Campaign:  [Duckprints in the Community](/news/campaign/duckprints-community)  ![](https://3blcdn.com/styles/carousel_2x/s3/2026-08/Screen_Shot_2019-11-20_at_3.00.03_PM_1786772152.png "WE Communications' Bill Schultz (l) and Aflac's Catherine Hernandez-Blades elaborate on third-annual study. (All photos courtesy of Tina Smothers)")

 WE Communications' Bill Schultz (l) and Aflac's Catherine Hernandez-Blades elaborate on third-annual study. (All photos courtesy of Tina Smothers) 

 

[Originally published on PR Week](https://www.prweek.com/article/1664668/power-behind-brands-motion)

Brands worried about price, promotion, product and placement are stuck in the Stone Age, said Catherine Hernandez-Blades, SVP and chief ESG and comms officer at Aflac, during The Power Behind Brands in Motion lunch at PRDecoded, hosted by WE Communications.

[**Read more here**](https://www.prweek.com/article/1664668/power-behind-brands-motion)



 

### Additional Media

#### Images

 [  ![](/sites/default/files/styles/carousel_thumbnail_x2/public/images/PC.Blades.614x4101.jpg?h=e5c2538c)  Innovation for innovation's sake can be useless, even dangerous, for brands, warned Hernandez-Blades. ](/sites/default/files/images/PC.Blades.614x4101.jpg "Innovation for innovation's sake can be useless, even dangerous, for brands, warned Hernandez-Blades.") 

 [  ![](/sites/default/files/styles/carousel_thumbnail_x2/public/images/PC.Schultz.614x410.jpg?h=e5c2538c)  ](/sites/default/files/images/PC.Schultz.614x410.jpg) 

 

 

 

 

 

 

 

 

 [![](/sites/default/files/Clients/4C_pos_Aflac_Logo.png)](/profiles/aflac-incorporated)

 

 

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