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 # Panera Bread Learns People Are Basically Good - A blog by Cindy Hoot

 

##### Follow Cindy Tickle on Twitter @ethicalbiz

 

 

 Jul 8, 2010 5:25 PM ET

  

[Panera Bread Learns People Are Basically Good](http://3bl.me/n2g2vb)

**Panera Bread sets an example with its non-profit cafe and challenges other corporations to push their philanthropy beyond writing checks.**

Last month, I blogged about [Panera Bread](http://www.panerabread.com/)’s new non-profit cafe in St. Louis dubbed the [St. Louis Bread Company Cares Cafe](http://inspiredeconomist.com/2010/05/19/lets-help-panera-bread-take-corporate-social-responsibility-to-a-new-level/). The idea was simple… take whatever you want to eat or drink and instead of paying a cashier, drop whatever you can afford into a donation box.

Ron Shaich, who stepped down as Panera’s CEO last month, opened the non-profit cafe “to find out what human nature is all about”. He said he’s dreamed about doing something like this for years. Now, the cafe has been open over a month, and we want to know… what’s the verdict?  
  
  
  
Did Panera’s social experiment prove that people are basically good at heart?

[continue reading](http://3bl.me/n2g2vb).



 

 

 

 

 

 

 

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