- link Copy Url
- [  Share on twitter ](https://twitter.com/intent/tweet?text=Our Kickoff to Year-Round Gardening https://www.3blmedia.com/markdownify/node/315541?absolute=1&via=3blnews "link to 3 B L Media's Twitter")
- [  Share on linkedin ](https://www.linkedin.com/shareArticle?mini=true&url=https://www.3blmedia.com/markdownify/node/315541?absolute=1 "link to 3 B L Media's Linkedin")
- [  Share on facebook ](https://www.facebook.com/sharer/sharer.php?u=https://www.3blmedia.com/markdownify/node/315541?absolute=1 "link to 3 B L Media's Facebook")
- [ email Share via email ](mailto:?subject=Our Kickoff to Year-Round Gardening&body=ESG News from ScottsMiracle-Gro https://www.3blmedia.com/markdownify/node/315541?absolute=1 "Share via email")
 
 

 [Media & Communications](/taxonomy/term/20012)

 # Our Kickoff to Year-Round Gardening

 

##### By Lindsay LaSala, Corporate and Foundation Communications Manager, ScottsMiracle-Gro

 

 

 Feb 3, 2021 1:55 PM ET

  Campaign:  [ScottsMiracle-Gro | GroMoreGood Purpose](/news/campaign/scottsmiracle-gro-gromoregood-purpose)  ![](/sites/default/files/styles/carousel_2x/public/images/newsroom-gardengiveawawy.jpg) 

In a year like no other, we saw a surge of gardeners––more than 25 million, to be exact––try their hand at gardening.

Whether growing their own food, caring for a houseplant on the window sill of a studio apartment, or completely transforming a backyard into an outdoor office or yoga studio, gardening offered a much needed escape and purpose for many Americans during a difficult year.

But the benefits of gardening go far beyond the vegetables we grow and the outdoor spaces we create. Gardening is an excellent way to support your mental and physical health. It boosts our moods, reduces stress and strengthens our bodies. Gardening has even been shown to [fight depression](https://www.theguardian.com/society/2019/may/13/green-therapy-gardening-helping-fight-depression) and connects us through a shared and productive experience.

After everything we’ve seen this past year about the benefits of gardening, we want to ensure our gardeners and growers have the best game plan to [GroMoreGood](https://scottsmiraclegro.com/responsibility/foundation/enhancement/) all year long. To help share this message, we’re kicking off 2021 with our [first-ever commercial for the Big Game](https://youtu.be/-QKt8GtRUOA).

The new commercial, slotted to air during the second quarter of the game, will highlight the many ways our backyards play an important role in our lives. It will also offer the chance for [42 people nationwide to win their dream lawn and garden](https://adage.com/article/special-report-super-bowl/scotts-miracle-gro-first-super-bowl-commercial-encourages-people-keep-growing/2305346)\*.

Regardless of who people are rooting for during the Big Game, we’ll be their biggest cheerleader for all their gardening needs long after the play clock expires. We’re committed to helping gardeners and growers get the most out of their outdoor spaces all year long.

[Read about our values-driven approach to product innovation and check out our brands’ latest solutions to help gardeners and growers succeed.](https://scottsmiraclegro.com/products/product-innovation/)

[Learn more about our purpose to GroMoreGood.](https://scottsmiraclegro.com/)

*\*Dream lawn and garden awarded as a $15,000 sponsor-selected stored value card.*



 

 

 

 

 

 

 

 [![Scotts logo](/sites/default/files/Clients/ScottsLogo032519.png)](/profiles/scottsmiracle-gro)

 



 

### More from ScottsMiracle-Gro

###### [Research Shows Recyclability Now Top Feature in Packaging](/news/research-shows-recyclability-now-top-feature-packaging)

 Mar 9, 2026 10:00 AM ET

  



###### [Relationship Building Key to Impacting Young People As ScottsMiracle-Gro Supports The Legacy Project](/news/relationship-building-key-impacting-young-people-scottsmiracle-gro-supports-legacy-project)

 Mar 5, 2026 10:30 AM ET

  



###### [The Martin Luther King Jr. Corridor Grants Along With Keep America Beautiful Receive Support From The Scotts Miracle-Gro Foundation](/news/martin-luther-king-jr-corridor-grants-along-keep-america-beautiful-receive-support-scotts)

 Feb 6, 2026 8:55 AM ET

  



###### [ScottsMiracle-Gro: Natural Grass Offers a Playing Surface That Better Protects Bones and Joints - Part Nine of the Environmental Benefits of Turfgrass](/news/scottsmiracle-gro-natural-grass-offers-playing-surface-better-protects-bones-and-joints-part)

 Jan 9, 2026 12:05 PM ET

  



###### [ScottsMiracle-Gro Give Back to Gro Program Helps Its Associates Align With Their Purpose Giving](/news/scottsmiracle-gro-give-back-gro-program-helps-its-associates-align-their-purpose-giving)

 Dec 8, 2025 9:20 AM ET

  



###### [ScottsMiracle-Gro – Some of the Air You Breathe Comes From Beneath Your Feet: Part Five of the Environmental Benefits of Turfgrass](/news/scottsmiracle-gro-some-air-you-breathe-comes-beneath-your-feet-part-five-environmental)

 Oct 28, 2025 9:15 AM ET

  



###### [Community Gardens Help Families in Need – Partnerships With ScottsMiracle-Gro](/news/community-gardens-help-families-need-partnerships-scottsmiracle-gro)

 Oct 20, 2025 1:30 PM ET

  



###### [Residential Backyards – the First Line of Defense Against Flash Floods – Part 4 of Better Planet Series](/news/residential-backyards-first-line-defense-against-flash-floods-part-4-better-planet-series)

 Sep 16, 2025 9:25 AM ET