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 # Not Business As Usual: Bill Reed & Rob Deitz

 


 

 Mar 6, 2013 7:40 AM ET

  Campaign:  [Sea Change Radio Sustainability Innovators](/news/campaign/sea-change-radio-sustainability-innovators)  ![](https://3blaws.s3.amazonaws.com/styles/carousel_2x/s3/images/BillReed.jpg "Bill Reed") Bill Reed 

  

 

 

"A person who knows that enough is enough will always have enough" - Lao Tzu (6th Century B.C.E.)

Like it or not, we are all consumers to some degree. But when is enough enough exactly? This week on Sea Change Radio, we dive into two very different ends of the consumerism pool.

First, we speak to the co-founder and CEO of [Estancia Beef](http://www.estanciabeef.com/), Bill Reed, whose company is making inroads in the very competitive US market by importing grass-fed beef from Argentina. We'll learn how his company can compete in both price and sustainability. Next, we hear from author Rob Dietz to discuss his thought-provoking new book "*[Enough Is Enough](http://www.amazon.com/Enough-Is-Building-Sustainable-Resources/dp/160994805X)*," which sounds the alarm on the need to change the current internationally accepted standards for economic success.



 

 

 

 

 

 

 

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