- link Copy Url
- [  Share on twitter ](https://twitter.com/intent/tweet?text=Nike Engages Innovators to Make an Impact  https://www.3blmedia.com/markdownify/node/81460?absolute=1&via=3blnews "link to 3 B L Media's Twitter")
- [  Share on linkedin ](https://www.linkedin.com/shareArticle?mini=true&url=https://www.3blmedia.com/markdownify/node/81460?absolute=1 "link to 3 B L Media's Linkedin")
- [  Share on facebook ](https://www.facebook.com/sharer/sharer.php?u=https://www.3blmedia.com/markdownify/node/81460?absolute=1 "link to 3 B L Media's Facebook")
- [ email Share via email ](mailto:?subject=Nike Engages Innovators to Make an Impact &body=ESG News from Porter Novelli https://www.3blmedia.com/markdownify/node/81460?absolute=1 "Share via email")
 
 

 [Diversity & Inclusion](/CSR-News/diversity-inclusion)

 # Nike Engages Innovators to Make an Impact 

 


 

 May 5, 2017 6:30 PM ET

  ![](https://3blaws.s3.amazonaws.com/styles/carousel_2x/s3/images/pyp_nike.jpg) 

[Nike Engages Innovators to Make an Impact ](http://bit.ly/2qM4EDw)

With the complex challenges facing businesses today, it’s not uncommon for them to go beyond company walls in search of real-world solutions. Now, one company is opening its doors to all types of innovators from different walks of life to create a product that meets the needs of a diverse set of consumers.

Two years ago, Nike launched the FlyeEase shoe, designed in collaboration with high schooler Matthew Walzer, a Nike fanatic with cerebral palsy, who had written to Nike describing the difficulties of putting on traditional athletic shoes. Since then, the company has worked to expand their footwear line for all athletes. In 2016, the company decided to invite non-employees to the design table by announcing the [Nike Ease Challenge](http://news.nike.com/news/nike-ease-challenge). The contest asked designers, engineers and innovators to advance and reinvent footwear designs for athletes of all abilities. The winning shoe designer would receive $50,000 and the chance to see their design come to life. In April, a judging panel that included Nike CEO Mark Parker, Olympian Carl Lewis and Paralympic medalist Tatyana McFadden picked a winner.

To continue reading, please click [here](http://bit.ly/2qM4EDw).



 

 

 

 

 

 

 

 [![](/sites/default/files/Clients/Porter_Novelli_logo.png)](/profiles/porter-novelli)

 



 

### More from Porter Novelli

###### [Porter Novelli’s Mark Durney Named Among PR Week’s 40 Under 40 for 2023](/news/porter-novellis-mark-durney-named-among-pr-weeks-40-under-40-2023)

 Aug 21, 2023 10:30 AM ET

  



###### [Porter Novelli’s Global Purpose & Impact Practice Lead, Sandy Skees, Recognized Among PRWeek’s 2023 'Women of Distinction'](/news/porter-novellis-global-purpose-impact-practice-lead-sandy-skees-recognized-among-prweeks-2023)

 Jun 1, 2023 5:00 PM ET

  



###### [Companies Who Communicate Breakthrough When Facing Greenwashing Scrutiny](/news/companies-who-communicate-breakthrough-when-facing-greenwashing-scrutiny)

 Feb 11, 2022 11:00 AM ET

  



###### [Stitch Fix and Venus Williams Tackle “Gymtimidation”](/news/stitch-fix-and-venus-williams-tackle-gymtimidation)

 Jan 21, 2022 1:30 PM ET

  



###### [The Home Depot Commemorates Dr. Martin Luther King Jr.'s Legacy With Acts of Service ](/news/home-depot-commemorates-dr-martin-luther-king-jrs-legacy-acts-service)

 Jan 14, 2022 3:30 PM ET

  



###### [Prove Your Purpose: Bank of America Invests in Indigenous Communities](/news/prove-your-purpose-bank-america-invests-indigenous-communities)

 Dec 10, 2021 1:30 PM ET

  



###### [Introducing Porter Novelli Focus: Health Equity](/news/introducing-porter-novelli-focus-health-equity)

 Nov 22, 2021 1:15 PM ET

  



###### [3 Key Takeaways From COP26 for the Private Sector](/news/3-key-takeaways-cop26-private-sector)

 Nov 19, 2021 12:00 PM ET