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 [Events, Media & Communications](/CSR-News/events-media-communications)

 # Motion Graphic: Creating Shared Value: It's the Future

 

##### Watch FSG's New Motion Graphic 

 

 

 Apr 9, 2012 3:00 PM ET

  Campaign:  [Creating Shared Value](/news/campaign/creating-shared-value)  ▶ 

Video 

  

 

 



 

 

**[Shared Value in Less Than Two Minutes](http://www.fsg.org/KnowledgeExchange/Blogs/CreatingSharedValue/PostID/272.aspx)**

The average elevator ride in New York City is 118 seconds. Per Jeffrey Hayzlett, writing in [*Harvard Business Review*](http://blogs.hbr.org/cs/2012/01/why_you_need_a_better_elevator.html?cm_mmc=email-_-newsletter-_-management_tip-_-tip040412&referral=00203&utm_source=newsletter_management_tip&utm_medium=email&utm_campaign=tip040412 "Harvard Business Review"), that means you've got less than two minutes to engage your audience and deliver the pitch for your amazing idea.

With this premise in mind, FSG created the new motion graphic: "[Creating Shared Value: It’s the Future](http://www.fsg.org/tabid/191/ArticleId/594/Default.aspx?srpush=true "Creating Shared Value: It's the Future")." Using storytelling, it visually articulates the three levels of shared value and shows how companies, specifically [General Electric](http://www.google.com/url?sa=t&rct=j&q=ge%20healthymagination&source=web&cd=1&sqi=2&ved=0CDoQFjAA&url=http%3A%2F%2Fwww.healthymagination.com%2F&ei=vcJ8T9zeNoP20gGJg9DxCw&usg=AFQjCNF0HFV-n-su7KTRF8VWPFjJSRmcfA&cad=rja "GE"), [Intercontinental Hotels Group](http://www.google.com/url?sa=t&rct=j&q=ihg&source=web&cd=1&ved=0CE0QFjAA&url=http%3A%2F%2Fwww.ichotelsgroup.com%2F&ei=9b58T96lIafW0QHugqXZCw&usg=AFQjCNGlxHiGLFOVtIO9uFhVhXy4CJowmQ&cad=rja "IHG"), and [Nestlé](http://www.google.com/url?sa=t&rct=j&q=nestle%20shared%20value&source=web&cd=1&ved=0CCcQFjAA&url=http%3A%2F%2Fwww.nestle.com%2FCSV&ei=RL98T5_YAubs0gH93PXSCw&usg=AFQjCNFsRq3ja8-viod1he4UxDgQt8vfCw&cad=rja "Nestlé"), are using this approach to create both social and economic value. Surprising even ourselves, we found a way to communicate all this in less than two minutes: Shared Value's very own “elevator pitch"...*the full post is continued [here](http://www.fsg.org/KnowledgeExchange/Blogs/CreatingSharedValue/PostID/272.aspx)*.

**Read the full post, "[Shared Value in Less Than Two Minutes](http://www.fsg.org/KnowledgeExchange/Blogs/CreatingSharedValue/PostID/272.aspx)," on FSG's Creating Shared Value blog.**



 

 

 

 

 

 

 

 [![FSG Reimagining Social Change](/sites/default/files/Clients/linkedin_logo_2.jpg)](/profiles/fsg)

 



 

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