- link Copy Url - [ Share on twitter ](https://twitter.com/intent/tweet?text=Mondelēz International Advances Sourcing Transparency With Triscuit https://www.3blmedia.com/markdownify/node/336161?absolute=1&via=3blnews "link to 3 B L Media's Twitter") - [ Share on linkedin ](https://www.linkedin.com/shareArticle?mini=true&url=https://www.3blmedia.com/markdownify/node/336161?absolute=1 "link to 3 B L Media's Linkedin") - [ Share on facebook ](https://www.facebook.com/sharer/sharer.php?u=https://www.3blmedia.com/markdownify/node/336161?absolute=1 "link to 3 B L Media's Facebook") - [ email Share via email ](mailto:?subject=Mondelēz International Advances Sourcing Transparency With Triscuit&body=ESG News from Mondelez International https://www.3blmedia.com/markdownify/node/336161?absolute=1 "Share via email") [Supply Chain & the Circular Economy](/CSR-News/supply-chain-circular-economy) # Mondelēz International Advances Sourcing Transparency With Triscuit Jun 25, 2021 2:30 PM ET CHICAGO, June 25, 2021 /3BL Media/ - Mondelēz International, Inc. (Nasdaq: MDLZ) today announced a new food transparency program with the *Triscuit* brand. Now, consumers can discover the journey of the white-winter wheat baked into some of their *Triscuit* crackers from a coop of farmers’ fields in the thumb of Michigan to where the product is made. This data-driven, consumer-centric supply chain transparency pilot is the first of its kind for Mondelēz International in North America. The initiative reinforces the company’s commitments to ESG (Environmental, Social and Governance), including expanded insight into the provenance of essential ingredients. “We are committed to understanding and meeting the growing needs and preferences of our consumers, and those needs are evolving to a more holistic sense of well-being and value-oriented purchase decisions. Consumers are demanding more transparency about their food, and are keen to have access to information about where their food comes from and how it is grown,” said Jay Cooper, Senior Vice President, Growth, NA, Mondelēz International. “This project is an important step forward in our journey to continue providing our stakeholders – and importantly our consumers – an accessible window into that process. We’re excited to test these capabilities with the *Triscuit* brand here in the U.S. and look forward to expanding our transparency efforts.” Mondelēz International recently piloted a similar project in France, using blockchain technology to allow *LU* biscuit consumers to trace the journey of Harmony wheat from the field to shelf. Both programs were created in partnership with Connecting Food, a supply chain transparency platform powered by blockchain, to provide third-party traceability advisement and technology services. **HOW IT WORKS – SMARTPHONE MEETS SNACK BOX** Consumers can use their smartphone to discover the journey of the wheat from the *Triscuit* brand’s Unity Gold Farmer Program from farms to the factory. The interactive web app experience can be accessed by scanning the QR code found on the front of *Triscuit* Original 8.5 ounce and Original Family Size boxes: - After entering the product’s “best by” date found on the packaging top flap, consumers can view the location of more than 127 farmers who participate in the Unity Gold Farmer Program, and learn more about the wheat’s journey from the farms to the Co-op Elevator, mill and bakery. - Via the web app, consumers can also access additional information specific to their particular batch of product, including the wheat harvest year and the baked-on date. Specially-marked *Triscuit* boxes with the QR code are rolling out over the next several weeks to retail stores across the U.S. and will be available until the fall. For more information about the *Triscuit* brand, visit [www.triscuit.com](https://www.triscuit.com). For more information about Mondelēz International and the company’s ESG commitments, please see the [Snacking Made Right Report](https://www.mondelezinternational.com/Snacking-Made-Right/Reporting-and-Disclosure). **About Mondelēz International** Mondelēz International, Inc. (Nasdaq: MDLZ) empowers people to snack right in over 150 countries around the world. With 2020 net revenues of approximately $27 billion, MDLZ is leading the future of snacking with iconic global and local brands such as *OREO*, *belVita* and *LU* biscuits; *Cadbury Dairy Milk*, *Milka* and *Toblerone* chocolate; *Sour Patch Kids* candy and *Trident* gum. Mondelēz International is a proud member of the Standard and Poor’s 500, Nasdaq 100 and Dow Jones Sustainability Index. Visit [www.mondelezinternational.com](https://www.mondelezinternational.com) or follow the company on Twitter at [www.twitter.com/MDLZ](https://www.twitter.com/MDLZ). **About Connecting Food** Connecting Food is Europe’s leading blockchain technology provider. Founded in 2016 by agrifood experts, the French company now has 30+ employees located in their Paris, France and Milan, Italy offices. Used by agrifood businesses across the value chain, Connecting Food’s collaborative business platform creates added value to agricultural data from farm to fork. Its fully digital quality and audit module, LiveAudit®, enables its clients to prove their commitments and create value for the end consumer. **Contacts:** Jessica Vogl (513) 238-6530 [![Mondelez International Snacking Made Right](/sites/default/files/Clients/Mondelez_tile.png)](/profiles/mondelez-international) ### More from Mondelez International ###### [Mondelēz 2024 Snacking Made Right Report: Sustainable Packaging](/news/mondelez-2024-snacking-made-right-report-sustainable-packaging) Oct 10, 2025 4:45 PM ET ###### [Mondelēz 2024 Snacking Made Right Report: Health & Safety](/news/mondelez-2024-snacking-made-right-report-health-safety) Sep 17, 2025 4:45 PM ET ###### [Mondelēz 2024 Snacking Made Right Report: Impact & Community Engagement](/news/mondelez-2024-snacking-made-right-report-impact-community-engagement) Sep 9, 2025 4:35 PM ET ###### [Mondelēz 2024 Snacking Made Right Report: Biodiversity & Ecosystems](/news/mondelez-2024-snacking-made-right-report-biodiversity-ecosystems) Sep 3, 2025 4:25 PM ET ###### [Mondelēz 2024 Snacking Made Right Report: Water](/news/mondelez-2024-snacking-made-right-report-water) Aug 28, 2025 4:25 PM ET ###### [Mondelēz 2024 Snacking Made Right Report: Energy](/news/mondelez-2024-snacking-made-right-report-energy) Aug 5, 2025 4:35 PM ET ###### [Mondelēz 2024 Snacking Made Right Report: Climate Change](/news/mondelez-2024-snacking-made-right-report-climate-change) Jul 30, 2025 4:45 PM ET ###### [Mondelēz 2024 Snacking Made Right Report: Waste](/news/mondelez-2024-snacking-made-right-report-waste) Jul 22, 2025 4:35 PM ET