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 [Events, Media & Communications](/CSR-News/events-media-communications)

 # Millennials are Embracing Corporate Social Responsibility Campaigns

 

##### by Paul Polizzotto, President and Founder of EcoMedia

 

 

 Dec 23, 2015 5:00 PM ET

  Campaign:  [EcoMedia](/news/campaign/ecomedia)  ![](https://3blaws.s3.amazonaws.com/styles/carousel_2x/s3/images/PAUL_POLIZZOTTO_WR_092915-2.jpg "Paul Polizzotto, President and Founder of EcoMedia") Paul Polizzotto, President and Founder of EcoMedia 

 

[Originally published on AdAge](http://adage.com/article/digitalnext/ways-marketers-create-smarter-csr-campaigns/301796/)

**Four Ways Marketers Can Create Smarter CSR Efforts**

They may be the "selfie generation," but millennials are also focused on creating social change. Their eagerness to make an impact on the world is a hallmark of youth, but millennials are expressing their values in a new way -- by choosing to support brands with strong corporate social responsibility initiatives.

A recent survey [from insurer Aflac](https://philanthropy.com/items/biz/pdf/AflacCorporateSocialResponsibility.pdf) illustrates just how important CSR is to the younger generation. Two-thirds of millennials surveyed responded that they are likely to invest in a company well-known for its corporate social responsibility program, compared with less than half of adults over 34. And according to a study by Horizon Media's Finger on the Pulse, some [81% of millennials](http://www.forbes.com/sites/larissafaw/2014/05/22/millennials-expect-more-than-good-products-services-to-win-their-loyalty/) expect companies to make a public commitment to good corporate citizenship.

[Click here to continue reading on AdAge](http://adage.com/article/digitalnext/ways-marketers-create-smarter-csr-campaigns/301796/)



 

 

 

 

 

 

 

 [![](/sites/default/files/Clients/EM_EcoMedia%20Logo_PMS_070912-withMark.png)](/profiles/ecomedia)

 



 

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