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 [Social Impact & Volunteering](/CSR-News/social-impact-volunteering)

 # Micro Advocacy for Macro Schedules

 


 

 Sep 10, 2012 3:30 PM ET

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[What Do You Stand For?](http://www.coneinc.com/whatdoyoustandfor)

One of the biggest barriers to supporting a cause or nonprofit can boil down to one simple factor: time. Today's consumers are busier than ever and fitting in the simplest routine tasks can be challenging. Recognizing this, a few organizations have sought to change the very paradigm of advocacy, creating opportunities for consumers to easily infuse cause support into their daily lives, while still retaining a sense of accomplishment and community.

The trend toward "micro advocacy" - supporting a cause or nonprofit in ways that are usually small, quick and flexible - has been ramping up ever since [Sparked](http://www.huffingtonpost.com/2morrowknight/sparked-a-revolution-in-v_b_870052.html) hit the market with its innovative approach to ad-hoc, virtual volunteerism. Now, [Charity Miles](http://mashable.com/2012/06/11/charity-miles-app/) has made raising money for a charity as easy as going for a morning run. The new company has developed a GPS-enabled app that allows runners and walkers to contribute up to 25 cents per mile to one of nine specified nonprofit organizations – each and every run or walk becomes an opportunity for advocacy.

**To read more on Cone's [*What Do You Stand For?*](http://www.coneinc.com/whatdoyoustandfor) blog, please click [here](http://www.coneinc.com/microadvocacy).**



 

 

 

 

 

 

 

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