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 [Responsible Business & Employee Engagement](/CSR-News/responsible-business-employee-engagement)

 # Measure What Matters: Are You Optimizing Purpose To Uplift Your Workforce?

 

##### A first-of-its-kind diagnostic tool is helping companies ensure their purpose supports outcomes including talent attraction and retention, employee engagement, and performance.

 

 

 Jun 14, 2023 12:40 PM ET

  ![Employees talking](/sites/default/files/styles/carousel_2x/public/images/jason-goodman-Ti7LQ0r-zy4-unsplash.jpg) 

If you spend any time on social media, you’ve probably seen the memes about companies offering their burned-out workers a pizza party. The employees feign joy — as if a few free slices and sodas will make up for long hours, muddled communication, disengaged leadership or having to commute to the office. What employees really want is [good compensation; and then, work-life balance](https://www.csrwire.com/press_releases/747216-purpose-under-pressure-employees-have-spoken-your-company-listening). And they also [want to feel a sense of purpose at work](https://sustainablebrands.com/read/organizational-change/more-and-more-talent-ready-to-leave-companies-over-misalignment-of-values) — whether that’s a personal purpose or being able to say they work for a company that makes the world a better place. ***Continue reading at*** [***SustainableBrands.com***](https://sustainablebrands.com/read/organizational-change/measure-what-matters-optimizing-purpose-uplift-workforce)***...***



 

 

 

 

 

 

 

 [![Carol Cone ON PURPOSE Logo](/sites/default/files/Clients/csrwire/CarolConeOnPurpose_NewSite_Tile.png)](/profiles/carol-cone-purpose)

 



 

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