- link Copy Url - [ Share on twitter ](https://twitter.com/intent/tweet?text=Mary Kay Helps Pioneer Gender Equality Research in Algorithms and Artificial Intelligence https://www.3blmedia.com/markdownify/node/1246751?absolute=1&via=3blnews "link to 3 B L Media's Twitter") - [ Share on linkedin ](https://www.linkedin.com/shareArticle?mini=true&url=https://www.3blmedia.com/markdownify/node/1246751?absolute=1 "link to 3 B L Media's Linkedin") - [ Share on facebook ](https://www.facebook.com/sharer/sharer.php?u=https://www.3blmedia.com/markdownify/node/1246751?absolute=1 "link to 3 B L Media's Facebook") - [ email Share via email ](mailto:?subject=Mary Kay Helps Pioneer Gender Equality Research in Algorithms and Artificial Intelligence&body=ESG News from Mary Kay https://www.3blmedia.com/markdownify/node/1246751?absolute=1 "Share via email") [Diversity & Inclusion](/CSR-News/diversity-inclusion) # Mary Kay Helps Pioneer Gender Equality Research in Algorithms and Artificial Intelligence Jan 18, 2024 3:00 PM ET ![A silhouette in pink on a pink background. "ai" central with technology related symbols surrounding it. Equal Rights Trust and Mary Kay logos in the corner.](/sites/default/files/styles/carousel_2x/public/images/ERT_MaryKay_011824.jpg) !["Women are bringing equality back to AI" a person smiling at a desk, outlined in pinks.](/sites/default/files/styles/carousel_2x/public/images/AIwomen_marykay_011824.png) ![Equal Rights Trust logo](/sites/default/files/styles/carousel_2x/public/images/ertlogo_marykay_011824.jpg) ![A silhouette in pink on a pink background. "ai" central with technology related symbols surrounding it. Equal Rights Trust and Mary Kay logos in the corner.](/sites/default/files/styles/carousel_thumbnail_x2/public/images/ERT_MaryKay_011824.jpg?h=57024e64) !["Women are bringing equality back to AI" a person smiling at a desk, outlined in pinks.](/sites/default/files/styles/carousel_thumbnail_x2/public/images/AIwomen_marykay_011824.png?h=e11a4dad) ![Equal Rights Trust logo](/sites/default/files/styles/carousel_thumbnail_x2/public/images/ertlogo_marykay_011824.jpg?h=08c431f4) According to the Stanford Social Innovation Review1, AI Algorithms exhibiting gender bias resulted in 70% of lower quality of service for women. At Mary Kay, we know a level playing field is not only key but vital for women entrepreneurs to thrive in today’s digital economy. In 2021, Mary Kay [joined forces](https://www.businesswire.com/news/home/20211004005308/en/Mary-Kay-Inc.-Joins-Forces-with-the-Equal-Rights-Trust-to-Pioneer-Research-on-Gender-Inequality-in-Algorithms-and-Artificial-Intelligence#:~:text=DALLAS%2D%2D(BUSINESS%20WIRE)%2D%2D,society%20on%20an%20equal%20basis.) with the [Equal Rights Trust](https://www.equalrightstrust.org/) (ERT) to support a new field of research new research focused on understanding and addressing the discriminatory impacts of artificial intelligence and its impacts on gender equality, and the development of a new **“equality by design approach.”** Equal Rights Trust (ERT) is an independent international non-governmental organization which exists to eliminate discrimination and ensure everyone can participate in society on an equal basis. “*Addressing potential gender bias in new technologies and working to ensure that AI technology is designed to foster equality is another path for Mary Kay to demonstrate our commitment to inclusivity as core to our mission of enriching women’s lives,”* said **Melinda Foster Sellers**, Chief People Officer at Mary Kay. The initiative culminated with the recent launch of a new set of legal standards – the [*Principles on Equality by Design in Algorithmic Decision-Making*](https://www.equalrightstrust.org/news/equal-rights-trust-launches-principles-equality-design-algorithmic-decision-making-0) – developed by the Equal Rights Trust and endorsed by a group of leading international equality organizations. The pioneering research includes guidance on how to ensure that AI technology and machine learning are developed and used in ways which accelerate equality. The *Principles* build the case for an “Equality by Design” approach to system design as an integral part of the development process. The *Principles* also elaborate why national governments and businesses must adopt such an approach and provide detailed guidance for its implementation. For the most recent updates on Mary Kay’s global sustainability strategy, click [here](https://marykayglobal.com/sustainability/). 1 https://ssir.org/articles/entry/when\_good\_algorithms\_go\_sexist\_why\_and\_how\_to\_advance\_ai\_gender\_equity# [!["Mary Kay" in black text on a white background](/sites/default/files/2024-03/03042024%20-%20Mary%20Kay%20-%20J2008294-UNL-GC-MaryKay-Logo-Primary-Black.jpg)](/profiles/mary-kay) ### More from Mary Kay ###### [Inside Mary Kay’s Tech & Digital Transformation With CIO James Whatley](/news/inside-mary-kays-tech-digital-transformation-cio-james-whatley) Apr 9, 2026 8:00 AM ET ###### [Meet ISO 22716, the Gold Standard in Global Manufacturing: Mary Kay Certified for Cosmetic Good Manufacturing Practices](/news/meet-iso-22716-gold-standard-global-manufacturing-mary-kay-certified-cosmetic-good) Mar 23, 2026 8:00 AM ET ###### [International Women’s Day: The Power of SHE at Mary Kay, 13 Women Leading, Lifting, and Inspiring](/news/international-womens-day-power-she-mary-kay-13-women-leading-lifting-and-inspiring) Mar 18, 2026 8:00 AM ET ###### [Mary Kay Powers Lab Grade Learning With Next Gen Cosmetologists](/news/mary-kay-powers-lab-grade-learning-next-gen-cosmetologists) Mar 11, 2026 8:00 AM ET ###### [Mary Kay Goes for Gold in Global Manufacturing Standards](/news/mary-kay-goes-gold-global-manufacturing-standards) Mar 4, 2026 8:00 AM ET ###### [The Science & Innovation Behind the Sparkle: Dr. Lucy Gildea Supercharges Mary Kay’s Beauty DNA](/news/science-innovation-behind-sparkle-dr-lucy-gildea-supercharges-mary-kays-beauty-dna) Feb 25, 2026 8:00 AM ET ###### [The Beauty of AI and Why AI Needs More Women](/news/beauty-ai-and-why-ai-needs-more-women) Feb 12, 2026 8:00 AM ET ###### [Second to None in Business Excellence: Mary Kay Named #2 on the Forbes 2026 Best Customer Service List](/news/second-none-business-excellence-mary-kay-named-2-forbes-2026-best-customer-service-list) Feb 10, 2026 11:05 AM ET