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 # Managing the Ripples of Change in the Supply Chain

 

##### Blog by Julie Urlaub, Founder and Managing Partner at Taiga Company

 

 

 Sep 16, 2010 12:19 PM ET

  

[Taiga Company Blog](http://blog.taigacompany.com/blog/taiga-company/0/0/managing-the-ripples-of-change-in-the-supply-chain)

Drop a pebble in a pond and you will see a number of concentric waves radiating from the point of entry. Wait a few seconds and those same perfect circles become distorted, blurred, and eventually disappear. In business, particularly in the supply chain, this same pattern is demonstrated as information filters down the supply chain. As information travels away from its source, growing uncertainty and risk often results in a returning product misaligned with expectations.

Our sustainability consulting experience leads us to believe that supply chains which experience the least amount of supply variability in times of uncertainty and/or change are arguably the most sustainable. A defining characteristic of these sustainable supply lines is the ability to effectively manage the flow of information among key business [relationships](http://blog.taigacompany.com/blog/taiga-company/0/0/business-value-through-stakeholder-engagement). [**Click here to continue reading**](http://blog.taigacompany.com/blog/taiga-company/0/0/managing-the-ripples-of-change-in-the-supply-chain).

 

*Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world.* [*Taiga Company*](http://taigacompany.com/) *seeks to be the "oxygen for your business".*



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