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 [Corporate Responsibility](/categories/corporate-responsibility)

 # To Make Sustainability Real, Make It Personal

 

##### By Neil Hawkins and Joe Árvai

 

 

 Oct 4, 2018 3:00 PM ET

  Campaign:  [Erb Institute Sustainability Experts in the News](/news/campaign/erb-institute-sustainability-experts-news)  ![](https://3blcdn.com/styles/carousel_2x/s3/2026-08/dow-erb_1786855012.jpg "Dow employees applying real-time learnings from the Sustainability Academy to their team project, designed to support one of Dow's 2025 Sustainability Goals. Photo credit: Marc-Grégor Campredon")

 Dow employees applying real-time learnings from the Sustainability Academy to their team project, designed to support one of Dow's 2025 Sustainability Goals. Photo credit: Marc-Grégor Campredon 

 

[Originally posted on GreenBiz](https://www.greenbiz.com/node/111484/)

From the perspective of business, engaging employees is critical to developing and advancing a company’s sustainability goals. The feeling is mutual from the perspective of current, not to mention future employees: A company’s sustainability goals are important to the process of attracting and retaining the top talent.

But meaningful engagement across the entire spectrum of a company’s operations can be challenging. Many employees are often unsure how their job roles connect with a company’s sustainability programs and strategies, and many companies find it challenging to integrate — and inspire — leadership on sustainability in the day-to-day activities in their workforce. The net result: Employees often end up being an underused and undermotivated resource in a company’s sustainability journey.  
  
[Continue reading on GreenBiz](https://www.greenbiz.com/node/111484/)



 

 

 

 

 

 

 

 [![](/sites/default/files/Clients/ERB-115_Logo_FORMAL_RGB.jpg)](/profiles/university-michigan-erb-institute-business-sustainability)

 

 

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