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 [Sustainable Finance & Socially Responsible Investment](/categories/sustainable-finance-socially-responsible-investment)

 # Mainstream Financial Firms Embrace Do-Good Investing

 

##### by Vikas Vij

 

 

 Feb 19, 2016 4:00 PM ET

  Campaign:  [CSR Blogs](/news/campaign/csr-blogs)  ![](https://3blcdn.com/styles/carousel_2x/s3/2026-08/16959568487_5d64711d52_1786945084.jpg)

 

[Justmeans](http://www.justmeans.com/blogs/mainstream-financial-firms-embrace-do-good-investing)

Sustainable investing has traditionally been perceived as a niche asset class catering only to a select group of wealthy individuals and institutions that want to avoid controversial industries. However, in the last one year, actions of some of the mainstream financial companies are setting a new trend.

Leading financial firms such as BlackRock and Goldman Sachs have launched new investment products that incorporate environmental, social and governance (ESG) factors.

**[To continue reading, click here](http://www.justmeans.com/blogs/mainstream-financial-firms-embrace-do-good-investing)**

Image Credit: [Flickr](https://www.flickr.com/photos/overseas-development-institute/16959568487/sizes/m/) via Overseas Development Institute

*Vikas is a staff writer for the Sustainable Development news and editorial section on Justmeans. He is an MBA with 20 years of managerial and entrepreneurial experience and global travel. He is the author of "The Power of Money" (Scholars, 2003), a book that presents a revolutionary monetary economic theory on poverty alleviation in the developing world. Vikas is also the official writer for an international social project for developing nations "Decisions for Life" run in collaboration between the ILO, the University of Amsterdam and the Indian Institute of Management.*



 

 

 

 

 

 

 

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