- link Copy Url - [ Share on twitter ](https://twitter.com/intent/tweet?text=M·A·C's VIVA GLAM x Keith Haring Lipsticks Are a '90s Club-Kid Dream https://www.3blmedia.com/markdownify/node/356231?absolute=1&via=3blnews "link to 3 B L Media's Twitter") - [ Share on linkedin ](https://www.linkedin.com/shareArticle?mini=true&url=https://www.3blmedia.com/markdownify/node/356231?absolute=1 "link to 3 B L Media's Linkedin") - [ Share on facebook ](https://www.facebook.com/sharer/sharer.php?u=https://www.3blmedia.com/markdownify/node/356231?absolute=1 "link to 3 B L Media's Facebook") - [ email Share via email ](mailto:?subject=M·A·C's VIVA GLAM x Keith Haring Lipsticks Are a '90s Club-Kid Dream&body=ESG News from M·A·C Cosmetics https://www.3blmedia.com/markdownify/node/356231?absolute=1 "Share via email") [Philanthropy & Cause Initiatives](/CSR-News/philanthropy-cause-initiatives) # M·A·C's VIVA GLAM x Keith Haring Lipsticks Are a '90s Club-Kid Dream ##### The brand pays homage to the late iconic artist with its newest Viva Glam collection. Dec 2, 2021 9:30 AM ET Campaign: [M·A·C VIVA GLAM](/news/campaign/mac-viva-glam) ![Three Viva Glam lipsticks](/sites/default/files/styles/carousel_2x/public/images/31f6342b-71dc-4fc8-b43d-b52131982a4a-holiday-2021_mac-keith_003_promo.jpeg "Image courtesy of Nylon") ![Three people modeling Viva Glam lipsticks](/sites/default/files/styles/carousel_2x/public/images/c695803e-c3e3-40c0-91b3-4a8856c29389-holiday-2021_mac-keith_001_promo.jpeg "MAC COSMETICS") ![Three Viva Glam lipsticks](/sites/default/files/styles/carousel_thumbnail_x2/public/images/31f6342b-71dc-4fc8-b43d-b52131982a4a-holiday-2021_mac-keith_003_promo.jpeg?h=c4669ed1 "Image courtesy of Nylon") ![Three people modeling Viva Glam lipsticks](/sites/default/files/styles/carousel_thumbnail_x2/public/images/c695803e-c3e3-40c0-91b3-4a8856c29389-holiday-2021_mac-keith_001_promo.jpeg?h=85eca17e "MAC COSMETICS") [Originally published by Nylon](https://www.nylon.com/beauty/mac-viva-glam-keith-haring-lipstick) When MAC launched its first Viva Glam lipstick 1994, HIV/AIDS was the the leading cause of death for all Americans ages 25 to 44. The country, at the time, felt bleak. “The disease robbed the world of 15 to 20 years of creative spirits, energy, and souls” says John Demsey, president of MAC at the time, who now serves as executive group president of Estée Lauder Group. The brand’s first Viva Glam lipstick — a bright cerulean shade created by MAC co-founder Frank Toskan — was announced in conjunction with the MAC AIDS Fund and the promise that 100% of proceeds of Viva Glam would go towards the fund to help fight HIV/AIDS. **[Continue reading here.](https://www.nylon.com/beauty/mac-viva-glam-keith-haring-lipstick)** [![MAC logo](/sites/default/files/Clients/070821_-_MAC_-_Mac_logo_logotype.png)](/profiles/mac-cosmetics) ### More from M·A·C Cosmetics ###### [Kim Petras and Danna Paola Star in MAC Viva Glam’s 30th Anniversary Campaign](/news/kim-petras-and-danna-paola-star-mac-viva-glams-30th-anniversary-campaign) May 29, 2024 2:30 PM ET ###### [MAC Serves As Exclusive Beauty Sponsor for Howard University’s Springfest Fashion Show](/news/mac-serves-exclusive-beauty-sponsor-howard-universitys-springfest-fashion-show) May 17, 2024 10:34 AM ET ###### [What Does “Sustainable Beauty” Really Look Like Today?](/news/what-does-sustainable-beauty-really-look-today) May 1, 2024 8:00 AM ET ###### [MAC Celebrates Earth Month With VIVA GLAM Grantee Plastics for Change](/news/mac-celebrates-earth-month-viva-glam-grantee-plastics-change) Apr 23, 2024 3:35 PM ET ###### [MAC Cosmetics UK&I Sponsors Central Saint Martins ‘Equal Futures Scholarship’ for Second Year](/news/mac-cosmetics-uki-sponsors-central-saint-martins-equal-futures-scholarship-second-year) Apr 18, 2024 1:00 PM ET ###### [MAC Cosmetics Marks 30 Years of VIVA GLAM With New MACximal Silky Matte VIVA GLAM Lipsticks & Expanded Mission](/news/mac-cosmetics-marks-30-years-viva-glam-new-macximal-silky-matte-viva-glam-lipsticks-expanded) Feb 1, 2024 1:00 PM ET ###### [MAC Cosmetics Serves As Official Partner of 27th Operngala Berlin](/news/mac-cosmetics-serves-official-partner-27th-operngala-berlin) Jan 10, 2024 2:00 PM ET ###### [MAC Gives Back for World AIDS Day Global Volunteer Initiative](/news/mac-gives-back-world-aids-day-global-volunteer-initiative) Dec 12, 2023 2:45 PM ET