- link Copy Url - [ Share on twitter ](https://twitter.com/intent/tweet?text=MAC VIVA GLAM Teams Up With amfAR Cannes Gala 2023 https://www.3blmedia.com/markdownify/node/1219821?absolute=1&via=3blnews "link to 3 B L Media's Twitter") - [ Share on linkedin ](https://www.linkedin.com/shareArticle?mini=true&url=https://www.3blmedia.com/markdownify/node/1219821?absolute=1 "link to 3 B L Media's Linkedin") - [ Share on facebook ](https://www.facebook.com/sharer/sharer.php?u=https://www.3blmedia.com/markdownify/node/1219821?absolute=1 "link to 3 B L Media's Facebook") - [ email Share via email ](mailto:?subject=MAC VIVA GLAM Teams Up With amfAR Cannes Gala 2023&body=ESG News from M·A·C Cosmetics https://www.3blmedia.com/markdownify/node/1219821?absolute=1 "Share via email") [Philanthropy & Cause Initiatives](/CSR-News/philanthropy-cause-initiatives) # MAC VIVA GLAM Teams Up With amfAR Cannes Gala 2023 Jun 5, 2023 9:00 AM ET Campaign: [M·A·C VIVA GLAM](/news/campaign/mac-viva-glam) ![Meredith Duxbury in a formal white gown](/sites/default/files/styles/carousel_2x/public/images/Meredith%20Duxbury_Daniele%20Venturelli_mac_060223.jpg) ![Nina Suess in a gray ruffled gown](/sites/default/files/styles/carousel_2x/public/images/Nina%20Suess_Gisela%20Schober_maccosmetics_060223.jpg) ![Meredith Duxbury in a formal white gown](/sites/default/files/styles/carousel_thumbnail_x2/public/images/Meredith%20Duxbury_Daniele%20Venturelli_mac_060223.jpg?h=72e0457b) ![Nina Suess in a gray ruffled gown](/sites/default/files/styles/carousel_thumbnail_x2/public/images/Nina%20Suess_Gisela%20Schober_maccosmetics_060223.jpg?h=72e0457b) M·A·C VIVA GLAM served as the official beauty partner for the amfAR Cannes Gala 2023, which this year raised $17 million USD for HIV/AIDS research. It’s a cause that M·A·C Cosmetics has supported for nearly 30 years. Sales from M·A·C VIVA GLAM Lipsticks have raised over $500,000,000 USD to support those living with and affected by HIV/AIDS since 1994. Terry Barber, M·A·C Global Creative Director of Makeup Artistry, served as the [key makeup artist](https://www.harpersbazaar.fr/beaute/le-how-to-comment-reproduire-le-make-up-nineties-vu-au-defile-du-gala-de-lamfar-2023_505) for the event’s *Icons Collection* fashion show curated by Carine Roitfeld. The show featured one-of-a-kind looks from the world's most celebrated fashion houses including Tom Ford, Balmain, Richard Quinn and many more. “The makeup looks for this show channeled 90s grunge glam in a big way,” said Barber. “We wanted the looks to look slightly dirty, so we created smoked-out eyes, smudged liner, lots of mascara and topped it off with beautiful gleaming skin. VIVA GLAM II Lipstick was perfect for creating a slightly nuded-out lip.” M·A·C Artists worked behind the scenes to co-create red carpet makeup looks featuring VIVA GLAM Lipsticks for [Lea Elui](https://www.instagram.com/p/CstsdkIgBtX/) and [Nina Suess](https://www.instagram.com/p/Cstevc_OoZ9/). Creator [Meredith Duxbury](https://www.instagram.com/p/Csrw0WxB0tH/) also showed how she used M·A·C products to get ready for the event. **ABOUT M·A·C VIVA GLAM:** M·A·C VIVA GLAM was created at the height of the AIDS epidemic in 1994 to make a meaningful difference in the lives of people living with and affected by HIV/AIDS. Through this trailblazing campaign, 100% of the selling price of all VIVA GLAM lipsticks all year round goes to organizations and programs aimed at creating healthy futures and equal rights for women, girls, and the LGBTQIA+ communities while maintaining its decades-long support for those living with HIV/AIDS. To date, the campaign has raised more than US$500 million and funded 1,800 organizations around the globe. 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