- link Copy Url - [ Share on twitter ](https://twitter.com/intent/tweet?text=MAC VIVA GLAM Sponsors 31st Annual Broadway Bares Show https://www.3blmedia.com/markdownify/node/1222516?absolute=1&via=3blnews "link to 3 B L Media's Twitter") - [ Share on linkedin ](https://www.linkedin.com/shareArticle?mini=true&url=https://www.3blmedia.com/markdownify/node/1222516?absolute=1 "link to 3 B L Media's Linkedin") - [ Share on facebook ](https://www.facebook.com/sharer/sharer.php?u=https://www.3blmedia.com/markdownify/node/1222516?absolute=1 "link to 3 B L Media's Facebook") - [ email Share via email ](mailto:?subject=MAC VIVA GLAM Sponsors 31st Annual Broadway Bares Show&body=ESG News from M·A·C Cosmetics https://www.3blmedia.com/markdownify/node/1222516?absolute=1 "Share via email") [Philanthropy & Cause Initiatives](/CSR-News/philanthropy-cause-initiatives) # MAC VIVA GLAM Sponsors 31st Annual Broadway Bares Show Jun 29, 2023 9:45 AM ET Campaign: [M·A·C VIVA GLAM](/news/campaign/mac-viva-glam) ![presentation of donation check](/sites/default/files/styles/carousel_2x/public/images/BroadwayBares_maccosmetics_062623.jpg) M∙A∙C VIVA GLAM was proud to serve as the Presenting Sponsor for this year’s Broadway Bares: Pleasure Park at the Hammerstein Ballroom in New York City on Sunday, June 28. The show was produced by and benefited the nonprofit [Broadway Cares/Equity Fights AIDS](https://broadwaycares.org/). The evening consisted of two standing-room-only, modern burlesque performances featuring New York’s finest stage actors and dancers. This year’s event raised an astounding $1,887,014 USD to help Broadway Cares/Equity Fight AIDS continue its critical work providing lifesaving medications, health care, nutritious meals, counseling and emergency financial services to those living with HIV/AIDS and other illnesses. Following the show, Andre Branch, Senior Vice President and General Manager of M·A·C North America, presented a $200,000 donation from the M·A·C VIVA GLAM Fund, along with artists Sandy Joseph and Cesar Silva who helped provide backstage makeup support for the more than 190 performers. With this $200,000 gift, since 1997 M·A·C Viva Glam has contributed over $4.8 million to Broadway Cares. [LEARN MORE ABOUT M·A·C VIVA GLAM](https://www.maccosmetics.com/product/13854/966/products/makeup/lips/lipstick/viva-glam-lipstick) [![MAC logo](/sites/default/files/Clients/070821_-_MAC_-_Mac_logo_logotype.png)](/profiles/mac-cosmetics) ### More from M·A·C Cosmetics ###### [Kim Petras and Danna Paola Star in MAC Viva Glam’s 30th Anniversary Campaign](/news/kim-petras-and-danna-paola-star-mac-viva-glams-30th-anniversary-campaign) May 29, 2024 2:30 PM ET ###### [MAC Serves As Exclusive Beauty Sponsor for Howard University’s Springfest Fashion Show](/news/mac-serves-exclusive-beauty-sponsor-howard-universitys-springfest-fashion-show) May 17, 2024 10:34 AM ET ###### [What Does “Sustainable Beauty” Really Look Like Today?](/news/what-does-sustainable-beauty-really-look-today) May 1, 2024 8:00 AM ET ###### [MAC Celebrates Earth Month With VIVA GLAM Grantee Plastics for Change](/news/mac-celebrates-earth-month-viva-glam-grantee-plastics-change) Apr 23, 2024 3:35 PM ET ###### [MAC Cosmetics UK&I Sponsors Central Saint Martins ‘Equal Futures Scholarship’ for Second Year](/news/mac-cosmetics-uki-sponsors-central-saint-martins-equal-futures-scholarship-second-year) Apr 18, 2024 1:00 PM ET ###### [MAC Cosmetics Marks 30 Years of VIVA GLAM With New MACximal Silky Matte VIVA GLAM Lipsticks & Expanded Mission](/news/mac-cosmetics-marks-30-years-viva-glam-new-macximal-silky-matte-viva-glam-lipsticks-expanded) Feb 1, 2024 1:00 PM ET ###### [MAC Cosmetics Serves As Official Partner of 27th Operngala Berlin](/news/mac-cosmetics-serves-official-partner-27th-operngala-berlin) Jan 10, 2024 2:00 PM ET ###### [MAC Gives Back for World AIDS Day Global Volunteer Initiative](/news/mac-gives-back-world-aids-day-global-volunteer-initiative) Dec 12, 2023 2:45 PM ET