- link Copy Url
- [  Share on twitter ](https://twitter.com/intent/tweet?text=M·A·C Cosmetics Launches Make It BLACK Collection to Support the Next Generation of Black Founders https://www.3blmedia.com/markdownify/node/363961?absolute=1&via=3blnews "link to 3 B L Media's Twitter")
- [  Share on linkedin ](https://www.linkedin.com/shareArticle?mini=true&url=https://www.3blmedia.com/markdownify/node/363961?absolute=1 "link to 3 B L Media's Linkedin")
- [  Share on facebook ](https://www.facebook.com/sharer/sharer.php?u=https://www.3blmedia.com/markdownify/node/363961?absolute=1 "link to 3 B L Media's Facebook")
- [ email Share via email ](mailto:?subject=M·A·C Cosmetics Launches Make It BLACK Collection to Support the Next Generation of Black Founders&body=ESG News from M·A·C Cosmetics https://www.3blmedia.com/markdownify/node/363961?absolute=1 "Share via email")
 
 

 [Diversity & Inclusion](/CSR-News/diversity-inclusion)

 # M·A·C Cosmetics Launches Make It BLACK Collection to Support the Next Generation of Black Founders

 


 

 Feb 3, 2022 12:00 PM ET

  ![3 Lipsticks labelled "Black"](/sites/default/files/styles/carousel_2x/public/images/small0202MAC_Cosmetics.jpg) 

M·A·C Cosmetics is joining forces with the [Make It BLACK](https://makeitblack.org/) campaign to celebrate the beauty of being Black and support the next generation of Black founders by donating $150,000 to the Pull Up For Change Small Business Impact Fund.

In honour of the initiative, three best-selling shades of Lustreglass Sheer-Shine Lipsticks (Beam There Done That, Hug Me, Thanks It’s MAC) will be dressed in special-edition Make It BLACK packaging for a limited-time only. [See here](https://www.maccosmetics.com/product/13854/103369/products/makeup/lips/lipstick/mac-x-make-it-black-lustreglass-lipstick) to view the collection.

“Pull Up For Change puts forward a meaningful and transformative mission and I am incredibly proud to join forces with Sharon Chuter and put the weight of M·A·C behind this campaign,” said André Branch, SVP, General Manager, M·A·C Cosmetics, North America. “True to our founding credo, we at M·A·C believe we have a responsibility to create an equitable playing field for All Ages, All Races, All Genders, from our employees to the communities in which we live and work. As an expression of our commitment to Make it BLACK, we created three limited-edition Lustreglass lipsticks and will be donating $150,000 to the Pull Up For Change Small Business Impact Fund to help support more Black Founders – something we believe our founders would stand for today.”

Products are available in limited quantities and are sold exclusively in the US at M·A·C stores, [maccosmetics.com](http://maccosmetics.com/), and at [ultabeauty.com](http://ultabeauty.com/), while supplies last. Make it BLACK is a trademark of Pull Up for Change, a California-based not-for-profit organization fighting for economic equity for Black communities all over the world.

[Shop the collection now!](https://www.maccosmetics.com/product/13854/103369/products/makeup/lips/lipstick/mac-x-make-it-black-lustreglass-lipstick)



 

 

 

 

 

 

 

 [![MAC logo](/sites/default/files/Clients/070821_-_MAC_-_Mac_logo_logotype.png)](/profiles/mac-cosmetics)

 



 

### More from M·A·C Cosmetics

###### [Kim Petras and Danna Paola Star in MAC Viva Glam’s 30th Anniversary Campaign](/news/kim-petras-and-danna-paola-star-mac-viva-glams-30th-anniversary-campaign)

 May 29, 2024 2:30 PM ET

  



###### [MAC Serves As Exclusive Beauty Sponsor for Howard University’s Springfest Fashion Show](/news/mac-serves-exclusive-beauty-sponsor-howard-universitys-springfest-fashion-show)

 May 17, 2024 10:34 AM ET

  



###### [What Does “Sustainable Beauty” Really Look Like Today?](/news/what-does-sustainable-beauty-really-look-today)

 May 1, 2024 8:00 AM ET

  



###### [MAC Celebrates Earth Month With VIVA GLAM Grantee Plastics for Change](/news/mac-celebrates-earth-month-viva-glam-grantee-plastics-change)

 Apr 23, 2024 3:35 PM ET

  



###### [MAC Cosmetics UK&I Sponsors Central Saint Martins ‘Equal Futures Scholarship’ for Second Year](/news/mac-cosmetics-uki-sponsors-central-saint-martins-equal-futures-scholarship-second-year)

 Apr 18, 2024 1:00 PM ET

  



###### [MAC Cosmetics Marks 30 Years of VIVA GLAM With New MACximal Silky Matte VIVA GLAM Lipsticks & Expanded Mission](/news/mac-cosmetics-marks-30-years-viva-glam-new-macximal-silky-matte-viva-glam-lipsticks-expanded)

 Feb 1, 2024 1:00 PM ET

  



###### [MAC Cosmetics Serves As Official Partner of 27th Operngala Berlin](/news/mac-cosmetics-serves-official-partner-27th-operngala-berlin)

 Jan 10, 2024 2:00 PM ET

  



###### [MAC Gives Back for World AIDS Day Global Volunteer Initiative](/news/mac-gives-back-world-aids-day-global-volunteer-initiative)

 Dec 12, 2023 2:45 PM ET