- link Copy Url - [ Share on twitter ](https://twitter.com/intent/tweet?text=M·A·C Cosmetics and Lammas Park Team up to Champion Black British Talent for Channel 4's Black to Front Campaign https://www.3blmedia.com/markdownify/node/346026?absolute=1&via=3blnews "link to 3 B L Media's Twitter") - [ Share on linkedin ](https://www.linkedin.com/shareArticle?mini=true&url=https://www.3blmedia.com/markdownify/node/346026?absolute=1 "link to 3 B L Media's Linkedin") - [ Share on facebook ](https://www.facebook.com/sharer/sharer.php?u=https://www.3blmedia.com/markdownify/node/346026?absolute=1 "link to 3 B L Media's Facebook") - [ email Share via email ](mailto:?subject=M·A·C Cosmetics and Lammas Park Team up to Champion Black British Talent for Channel 4's Black to Front Campaign&body=ESG News from M·A·C Cosmetics https://www.3blmedia.com/markdownify/node/346026?absolute=1 "Share via email") [Diversity & Inclusion](/CSR-News/diversity-inclusion) # M·A·C Cosmetics and Lammas Park Team up to Champion Black British Talent for Channel 4's Black to Front Campaign Sep 17, 2021 11:30 AM ET ![](/sites/default/files/videos/thumbnails/846341/thumbnail-846341_0000.png) ▶ Video ![](/sites/default/files/styles/carousel_2x/public/images/091521_-_MAC_-_Bernicia.jpg "Bernicia Boateng") ![](/sites/default/files/styles/carousel_thumbnail_x2/public/videos/thumbnails/846341/thumbnail-846341_0000.png?h=7a6e80fd) ![](/sites/default/files/styles/carousel_thumbnail_x2/public/images/091521_-_MAC_-_Bernicia.jpg "Bernicia Boateng") M·A·C Cosmetics has partnered with Sir Steven McQueen’s production company Lammas Park to create a short film championing Black British Talent for Channel 4’s Black to Front campaign. “M·A·C’s ethos of ‘All ages. All races. All genders’ is as true today as it was at inception in 1984. Inclusivity is at our core and we’re really proud to launch this brand feature during Black to Front, a short video that spotlights one of the many people who have been empowered by the brand,” says Fiona Sainty, M·A·C UK & Ireland Vice President General Manager. Starring Bernicia Boateng, former M·A·C Makeup Artist, Channel 4’s Highlife cast member, and one of Forbes’ 30 under 30, the video speaks to the brand’s rich history in inclusivity. “Nothing has ever hit home like this, I was a little girl who begged to work at M·A·C, and now I’m here!” says Boateng. “I’ve always felt at home being a dark-skinned girl at M·A·C, both as a young girl finding her first foundation, and as a professional artist who needs a breadth of shades and formulas for my clients. Filming this and sharing my experience with the brand, with such an incredible and diverse team, was a dream come true.” The M·A·C Cosmetics UK & Ireland brand feature is the first work produced by Lammas Park for a beauty client. Helmed by acclaimed filmmaker and artist Sir Steve McQueen, and home to Executive Producer Anna Smith Tenser, and Associate Producer Susan Dolan. McQueen says, “Lammas Park is proud to be working with one of the beauty industry’s most inclusive brands. We will continue to work with partners that stand with us in our mission to produce ground-breaking socially and culturally transformative narratives.” Continuing to drive inclusivity conversations, this is the latest from M·A·C Cosmetics UK & Ireland who pledged over £100,000 to support racial equality conversations and actions in the region last October. “We will continue to invest money, time, resources, and product to drive equality for all,” adds Sainty. **[WATCH HERE](https://www.maccosmetics.co.uk/mac-inclusivity)** [![MAC logo](/sites/default/files/Clients/070821_-_MAC_-_Mac_logo_logotype.png)](/profiles/mac-cosmetics) ### More from M·A·C Cosmetics ###### [Kim Petras and Danna Paola Star in MAC Viva Glam’s 30th Anniversary Campaign](/news/kim-petras-and-danna-paola-star-mac-viva-glams-30th-anniversary-campaign) May 29, 2024 2:30 PM ET ###### [MAC Serves As Exclusive Beauty Sponsor for Howard University’s Springfest Fashion Show](/news/mac-serves-exclusive-beauty-sponsor-howard-universitys-springfest-fashion-show) May 17, 2024 10:34 AM ET ###### [What Does “Sustainable Beauty” Really Look Like Today?](/news/what-does-sustainable-beauty-really-look-today) May 1, 2024 8:00 AM ET ###### [MAC Celebrates Earth Month With VIVA GLAM Grantee Plastics for Change](/news/mac-celebrates-earth-month-viva-glam-grantee-plastics-change) Apr 23, 2024 3:35 PM ET ###### [MAC Cosmetics UK&I Sponsors Central Saint Martins ‘Equal Futures Scholarship’ for Second Year](/news/mac-cosmetics-uki-sponsors-central-saint-martins-equal-futures-scholarship-second-year) Apr 18, 2024 1:00 PM ET ###### [MAC Cosmetics Marks 30 Years of VIVA GLAM With New MACximal Silky Matte VIVA GLAM Lipsticks & Expanded Mission](/news/mac-cosmetics-marks-30-years-viva-glam-new-macximal-silky-matte-viva-glam-lipsticks-expanded) Feb 1, 2024 1:00 PM ET ###### [MAC Cosmetics Serves As Official Partner of 27th Operngala Berlin](/news/mac-cosmetics-serves-official-partner-27th-operngala-berlin) Jan 10, 2024 2:00 PM ET ###### [MAC Gives Back for World AIDS Day Global Volunteer Initiative](/news/mac-gives-back-world-aids-day-global-volunteer-initiative) Dec 12, 2023 2:45 PM ET