Upload up your best audio files and captions for your content Attached file *m31535-seek-together-podcast-7-the-future-of-digital.mp3* with *mp3* extension available at *https://www.3blmedia.com/sites/default/files/audio/m31535-seek-together-podcast-7-the-future-of-digital.mp3* - link Copy Url - [ Share on twitter ](https://twitter.com/intent/tweet?text=Leverage Digital Transformation for Better Customer Experience https://www.3blmedia.com/markdownify/node/1208436?absolute=1&via=3blnews "link to 3 B L Media's Twitter") - [ Share on linkedin ](https://www.linkedin.com/shareArticle?mini=true&url=https://www.3blmedia.com/markdownify/node/1208436?absolute=1 "link to 3 B L Media's Linkedin") - [ Share on facebook ](https://www.facebook.com/sharer/sharer.php?u=https://www.3blmedia.com/markdownify/node/1208436?absolute=1 "link to 3 B L Media's Facebook") - [ email Share via email ](mailto:?subject=Leverage Digital Transformation for Better Customer Experience&body=ESG News from Dow https://www.3blmedia.com/markdownify/node/1208436?absolute=1 "Share via email") [Innovation & Technology](/CSR-News/innovation-technology-0) # Leverage Digital Transformation for Better Customer Experience ##### Dow's Seek Together Podcast Series Episode 7: The Future of Digital Mar 16, 2023 3:30 PM ET ![Collage of three photos: A person holding a cell phone with a laptop open, the two guests of the podcast, and "The seek together podcast" logo.](/sites/default/files/styles/carousel_2x/public/images/podcast_dow_030923.jpg) ![Collage of the three podcast participants.](/sites/default/files/styles/carousel_2x/public/images/podcastgroup_dow_030923.jpg "Dan (left), Eva (center) and Mehdi (right) talk about the Future of Digital") ![Collage of three photos: A person holding a cell phone with a laptop open, the two guests of the podcast, and "The seek together podcast" logo.](/sites/default/files/styles/carousel_thumbnail_x2/public/images/podcast_dow_030923.jpg?h=b2dc8638) ![Collage of the three podcast participants.](/sites/default/files/styles/carousel_thumbnail_x2/public/images/podcastgroup_dow_030923.jpg?h=ead7abad "Dan (left), Eva (center) and Mehdi (right) talk about the Future of Digital") By Eva Saha *‘Digital.’* Not many words cover such an incredibly large and rapidly evolving space. And A LOT has been said and written about the evolution of digital, with mind-blowing, developments in Artificial Intelligence, machine learning, blockchain and so much more. Today, I discuss how digital drives the customer experience in B2B, as I talk to Dow’s Chief Commercial Officer Dan Futter and special guest Mehdi Miremadi, Sr. Partner at McKinsey & Company and head of chemical practices for North America. “The industry is going through a rapid transformation, particularly in the last 10 years,” says Mehdi Miremadi. “To me, what is truly fascinating, is that there is a lot of nuance and sophistication in the B2B space that you have to take into consideration when you think about integrating ‘digital,’ as it is an end-to-end topic that applies to operations, to supply chain and certainly also to commercial.” Dan Futter adds: “This is certainly the case for our industry and for us at Dow, as digital impacts every single element of our business. Throughout my career, I’ve always been mostly focused on what is it like being a customer dealing with my business. How easy is it to find the products that you need? How easy is it to buy these products? How is the experience after purchase? How can I ‘spec’ new innovations? Capitalizing on opportunities in the space of digital is all about trying to understand how we can improve the customer journey and how can we make the experience as easy, as enjoyable, and as effective as it can be.” Listen to this episode of the Seek Together podcast to learn more about the challenges and opportunities in the adoption and development of digital capabilities to optimize the customer buying experience in the B2B space. **Thank you for tuning in, and we hope you’ll enjoy listening to the Seek Together Podcast!** [![Dow logo](/sites/default/files/Clients/download.png)](/profiles/dow) ### More from Dow ###### [Dow Opens First Cooling Science Studio in Shanghai, Reinforcing Commitment to Electronics Industry](/news/dow-opens-first-cooling-science-studio-shanghai-reinforcing-commitment-electronics-industry) Nov 24, 2025 8:55 AM ET ###### [AI and Sustainability: How Dow Innovation Is Shaping the AI Ecosystem for a More Sustainable Future](/news/ai-and-sustainability-how-dow-innovation-shaping-ai-ecosystem-more-sustainable-future) Nov 18, 2025 8:55 AM ET ###### [Guardians of the Qingyi River: Communities Take a Collaborative Approach to River Conservation](/news/guardians-qingyi-river-communities-take-collaborative-approach-river-conservation) Nov 11, 2025 8:40 AM ET ###### [Dow, Zermatt, and Nature’s Variety Launch Pet Food Pouch With Food-Contact Compliant Advanced Recycled Content](/news/dow-zermatt-and-natures-variety-launch-pet-food-pouch-food-contact-compliant-advanced-recycled) Nov 6, 2025 8:40 AM ET ###### [Dow Honored With Four Wins in 2025 BIG Sustainability Awards](/news/dow-honored-four-wins-2025-big-sustainability-awards) Oct 10, 2025 10:00 AM ET ###### [Dow Named Best Workplace in Manufacturing & Production by Great Place to Work® and Fortune Magazine](/news/dow-named-best-workplace-manufacturing-production-great-place-workr-and-fortune-magazine) Sep 26, 2025 9:15 AM ET ###### [How Innovative Dow BLUEWAVE™ Technology Supports Sustainable Business Growth](/news/how-innovative-dow-bluewavetm-technology-supports-sustainable-business-growth) Sep 9, 2025 9:20 AM ET ###### [Volunteering at Dow: Empowering Employees, Customers, and Communities for Impact](/news/volunteering-dow-empowering-employees-customers-and-communities-impact) Sep 2, 2025 8:40 AM ET