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 # Knowledge@Wharton Asks: Can Indra Nooyi Revive PepsiCo?

 


 

 May 4, 2012 7:00 PM ET

  Campaign:  [PepsiCo Talent Sustainability (Archived Campaign)](/news/campaign/pepsico-talent-sustainability-archived-campaign)  

[Can Indra Nooyi Revive PepsiCo?](http://knowledge.wharton.upenn.edu/article.cfm?articleid=2966)

In one of its biggest new product launches in years, PepsiCo this week unveiled Pepsi NEXT -- a mid-calorie beverage that contains 60% less sugar than regular Pepsi-Cola. The soda, which comes in Pepsi's trademark peppy blue can, is accompanied by an aggressive ad campaign targeting calorie-conscious customers who in recent years have replaced carbonated soft drinks with teas, flavored waters and sports drinks. The company calls Pepsi NEXT a "game-changer in the cola category" and has bestowed a hopeful tagline: "Drink It to Believe It."

The question is: Will Wall Street?

**[To read the full *Knowledge@Wharton* article, please click here](http://knowledge.wharton.upenn.edu/article.cfm?articleid=2966)[.](http://knowledge.wharton.upenn.edu/article.cfm?articleid=2966)**



 

 

 

 

 

 

 

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