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 # Keys to Perpetuating Sustainability Momentum

 


 

 Jun 9, 2010 12:27 PM ET

  

[Taiga Company Blog](http://blog.taigacompany.com/blog/taiga-company/0/0/keys-to-perpetuating-sustainability-momentum)

Whether your company is just becoming familiar with the concept of business sustainability or you are a sustainability leader in your industry, there are change management challenges facing every business implementation. Our experience has shown that rush of enthusiasm at the front-end of sustainable change is somehow lost along the way. The initial [passion](http://blog.taigacompany.com/blog/taiga-company/0/0/10-tips-to-add-spontaneity-to-your-business-sustainability-plan) and momentum of the organization slows as business processes and resources are called upon to take action.

Observed in my professional consulting experience, is continuous engagement is often the most challenging yet critical aspects of any business process change. Value capture from business sustainability will come from a successful implementation of strategies that are [accepted](http://blog.taigacompany.com/blog/taiga-company/0/0/beyond-transparency-business-models-for-stakeholder-engagement) by the business’s key stakeholders. Keys to success often include: 

• Engaging key stakeholders (e.g. employees, investors, customers) early in the process.

• Developing sustainable business strategies based on stakeholder [feedback](http://blog.taigacompany.com/blog/taiga-company/0/0/is-alignment-the-key-to-business-sustainability).

• Clear and continuous [communication](http://blog.taigacompany.com/blog/taiga-company/0/0/prevent-greenwash-master-clear-communication) of an action plan to the entire organization.

• Shift the mind set from sustainability implementation to a sustainability [culture](http://blog.taigacompany.com/blog/taiga-company/0/0/characteristics-of-top-sustainability-cultures).

[**Click here to continue reading**](http://blog.taigacompany.com/blog/taiga-company/0/0/keys-to-perpetuating-sustainability-momentum). 

  
  
*Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world.* [*Taiga Company*](http://taigacompany.com/) *seeks to be the "oxygen for your business".*

*TAIGA7296*





 

 

 

 

 

 

 

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