- link Copy URL - [ Share on X ](https://twitter.com/intent/tweet?text=KeyBank and the Buffalo Sabres Rally Community Spirit Ahead of Round 2 Playoffs https://www.3blmedia.com/markdownify/node/1313346?absolute=1&via=3blnews "Share on X") - [ Share on linkedin ](https://www.linkedin.com/shareArticle?mini=true&url=https://www.3blmedia.com/markdownify/node/1313346?absolute=1 "Share on Linkedin") - [ Share on facebook ](https://www.facebook.com/sharer/sharer.php?u=https://www.3blmedia.com/markdownify/node/1313346?absolute=1 "Share on Facebook") - [ email Share via email ](mailto:?subject=KeyBank and the Buffalo Sabres Rally Community Spirit Ahead of Round 2 Playoffs&body=ESG News from KeyBank https://www.3blmedia.com/markdownify/node/1313346?absolute=1 "Share via email") [Events](/categories/events) # KeyBank and the Buffalo Sabres Rally Community Spirit Ahead of Round 2 Playoffs May 8, 2026 9:00 AM ET As the official bank of the [Buffalo Sabres](https://www.nhl.com/sabres/news/buffalo-sabres-2026-playoffs-partners-watch-party-plaza-giveaways), [KeyBank](https://www.key.com/personal/index.html) continued its longstanding partnership with the team by bringing excitement directly into the community ahead of the second round of playoffs. Through the HocKey Assists program, KeyBank and the Sabres hosted a high-energy pep rally at the [Seneca Street Community Development Corporation](https://www.senecastreetcdc.org/), creating a shared moment of celebration for local families and young fans. Sabretooth, along with Sabres alumni Rob Ray and Marty Biron, joined KeyBank and Sabres teammates to deliver an energetic experience filled with playoff spirit. Participants received rally towels and gameday items while interacting with the alumni and mascot, helping bring the excitement of postseason hockey to the next generation of Sabres fans. For KeyBank, the pep rally reflects the purpose behind HocKey Assists: using the strength of collaboration to create meaningful, community-centered experiences. By meeting participants where they are and making the playoff atmosphere accessible beyond the arena, the program helps ensure that the energy of this moment is shared across the entire community. KeyBank is proud to partner with the Buffalo Sabres to continue celebrating this playoff run and to support local organizations like the Seneca Street Community Development Corporation. As Buffalo rallies around its hometown team, initiatives like this help extend that momentum into neighborhoods across Western New York—strengthening connections, inspiring fans and reinforcing what makes the community so special. - [Learn more about KeyBank’s longstanding partnership with the Buffalo Sabres and commitment to the Western New York region.](https://investor.key.com/press-releases/news-details/2025/KEYBANK-AND-THE-BUFFALO-SABRES-ANNOUNCE-10-YEAR-EXTENSION-OF-ARENA-NAMING-RIGHTS-DEAL/default.aspx) ![A smiling person in a "Hockey Assists" t-shirt](https://3blaws.s3.amazonaws.com/inline-images/buffalo-sabres-rally-community-spirit_KEYBANK_050726A.jpg) ![Sabres mascot with children](https://3blaws.s3.amazonaws.com/inline-images/buffalo-sabres-rally-community-spirit_KEYBANK_050726B.jpg) ![Child holding up a t-shirt](https://3blaws.s3.amazonaws.com/inline-images/buffalo-sabres-rally-community-spirit_KEYBANK_050726C.jpg)![Large group of fans](https://3blaws.s3.amazonaws.com/inline-images/buffalo-sabres-rally-community-spirit_KEYBANK_050726D.jpg)![A player posing with a child for a selfie](https://3blaws.s3.amazonaws.com/inline-images/buffalo-sabres-rally-community-spirit_KEYBANK_050726E.jpg)![A child with a hockey stick](https://3blaws.s3.amazonaws.com/inline-images/buffalo-sabres-rally-community-spirit_KEYBANK_050726F.jpg)![2026 Playoffs banner](https://3blaws.s3.amazonaws.com/inline-images/buffalo-sabres-rally-community-spirit_KEYBANK_050726G.jpg)![People holding up 2026 Playoffs banners](https://3blaws.s3.amazonaws.com/inline-images/buffalo-sabres-rally-community-spirit_KEYBANK_050726H.jpg) [![KeyBank Logo](/sites/default/files/Clients/Screen_Shot_2016-05-13_at_10.27.28_AM.png)](/profiles/keybank) ### More from KeyBank ###### [KeyBank Meets the Moment by Empowering Communities at Tax Time](/news/keybank-meets-moment-empowering-communities-tax-time) May 5, 2026 10:20 AM ET ###### [KeyBank Launches Key4Entrepreneurs℠ To Empower Small Business Owners With Education, Expertise and Connections](/news/keybank-launches-key4entrepreneurssm-empower-small-business-owners-education-expertise-and) May 1, 2026 9:00 AM ET ###### [Buying a New Home: A Confident, Informed Path to Homeownership](/news/buying-new-home-confident-informed-path-homeownership) Apr 29, 2026 9:00 AM ET ###### [MetroHealth Celebrates $1.5 million KeyBank Foundation Investment Supporting Opportunity Centers](/news/metrohealth-celebrates-15-million-keybank-foundation-investment-supporting-opportunity-centers) Apr 27, 2026 9:00 AM ET ###### [Suazo Business Center Receives $600,000 Grant From the KeyBank Foundation](/news/suazo-business-center-receives-600000-grant-keybank-foundation) Apr 24, 2026 11:00 AM ET ###### [Four Fraud Schemes Businesses Can’t Afford to Ignore – Tips from KeyBank](/news/four-fraud-schemes-businesses-cant-afford-ignore-tips-keybank) Apr 23, 2026 9:00 AM ET ###### [KeyBank and Buffalo Sabres Bring Playoff Energy to the Community Through HocKey Assists Pep Rallies](/news/keybank-and-buffalo-sabres-bring-playoff-energy-community-through-hockey-assists-pep-rallies) Apr 22, 2026 9:00 AM ET ###### [Key4Women and Key Private Bank Host Free Webinar – Positioned for Growth: Lending & Access to Capital](/news/key4women-and-key-private-bank-host-free-webinar-positioned-growth-lending-access-capital) Apr 20, 2026 9:00 AM ET