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 [Responsible Business & Employee Engagement](/CSR-News/responsible-business-employee-engagement)

 # The Key to Business Growth is a Sustainable Core

 

##### Blog by Julie Urlaub, Founder and Managing Partner at Taiga Company 

 

 

 Dec 1, 2011 11:09 AM ET

  

[Taiga Company blog by Julie Urlaub, Founder and Managing Partner at Taiga Compa…](http://blog.taigacompany.com/blog/sustainability-business-life-environment/the-key-to-business-growth-is-a-sustainable-core)

When one reviews a company, the distinguishing factors that often and most obviously jump out are the products and services the organization provides. Drilling down further, one might find that the true defining characteristics are the competencies that went into the producing them. These competencies are based on the strength of the company’s [talent](http://blog.taigacompany.com/blog/taiga-company/0/0/business-sustainability-the-key-players-in-your-organization) and the core values of the business. Thus, our sustainability consulting believes the definition and development of a company's core is critical to business sustainability.

 

In our professional consulting practice, we find that many companies live and die by the quality and effectiveness of core business processes. However, building and strengthening the company’s core in today’s environment takes more than management or the actions of any one person. Many companies are looking to sustainability as a [means](http://blog.taigacompany.com/blog/taiga-company/0/0/is-alignment-the-key-to-business-sustainability) to engage the organization and build on core competencies.

 

Reviewing the Inc.com post, [4 Steps to Super-size Your Growth](http://www.inc.com/karl-and-bill/unlock-the-potential-of-your-core-business.html) , we find support for our business sustainability theory. As he article explains in a defined process, “You need not look further than your core business to unlock your company's growth potential”. **[Click here to read more about business growth via a sustainable core](http://blog.taigacompany.com/blog/sustainability-business-life-environment/the-key-to-business-growth-is-a-sustainable-core)**. 

 

*Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world.* [*Taiga Company*](http://taigacompany.com) *seeks to be the "oxygen for your business".*

TAIG19243





 

 

 

 

 

 

 

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