- link Copy Url - [ Share on twitter ](https://twitter.com/intent/tweet?text=Kenneth Cole AWEARNESS Give Back Tote https://www.3blmedia.com/markdownify/node/27327?absolute=1&via=3blnews "link to 3 B L Media's Twitter") - [ Share on linkedin ](https://www.linkedin.com/shareArticle?mini=true&url=https://www.3blmedia.com/markdownify/node/27327?absolute=1 "link to 3 B L Media's Linkedin") - [ Share on facebook ](https://www.facebook.com/sharer/sharer.php?u=https://www.3blmedia.com/markdownify/node/27327?absolute=1 "link to 3 B L Media's Facebook") - [ email Share via email ](mailto:?subject=Kenneth Cole AWEARNESS Give Back Tote&body=ESG News from Kenneth Cole Productions, Inc. https://www.3blmedia.com/markdownify/node/27327?absolute=1 "Share via email") # Kenneth Cole AWEARNESS Give Back Tote ##### Kenneth Cole and Help USA Raise AWEARNESS About Homelessness in the United States with the Launch of a Limited Edition Give-Back Tote May 14, 2012 2:30 PM ET Campaign: [ISSUE: Civil Liberties](/news/campaign/issue-civil-liberties) ![](https://3blaws.s3.amazonaws.com/styles/carousel_2x/s3/images/RH10135CN_TBD_0540.jpg) ![](https://3blaws.s3.amazonaws.com/styles/carousel_2x/s3/images/RH10134CN_352.jpg) ![](https://3blaws.s3.amazonaws.com/styles/carousel_2x/s3/images/RH10134CN_410.jpg) ![](https://3blaws.s3.amazonaws.com/styles/carousel_thumbnail_x2/s3/images/RH10135CN_TBD_0540.jpg?h=7554f9a0) ![](https://3blaws.s3.amazonaws.com/styles/carousel_thumbnail_x2/s3/images/RH10134CN_352.jpg?h=e852b659) ![](https://3blaws.s3.amazonaws.com/styles/carousel_thumbnail_x2/s3/images/RH10134CN_410.jpg?h=e852b659) (3BL Media) New York, NY - May 14, 2012 - “It’s on our shoulders (to help support the homeless).” Fashion designer and activist, Kenneth Cole invites customers to join the fight against homelessness in the United States, with the launch of his new limited edition AWEARNESS Give-Back tote. The stylish canvas tote (for him and her) is available in three shades. The totes retail from $78.00 to $88.00 and are available exclusively at Kenneth Cole retail stores nationwide and at kennethcole.com beginning mid-April through June 30, 2012. During this time, 100% of net profits from the sale of the totes will be donated to AWEARNESS, The Kenneth Cole Foundation in support of HELP USA. “Homelessness affects people of all ages and races. Nearly 40% of the homeless population in the United States is under 18,” said Kenneth Cole. “By contributing and being involved with HELP USA’s efforts, we hope to take a further step in preventing homelessness in America.” Social media and online influencers have been enlisted to help spread the word about the campaign with their followers. Select fashion bloggers have been sent the tote and are encouraged to show their support. Kenneth Cole is a founding board member of HELP USA. Kenneth Cole actively sponsors, hosts and promotes homeless-related events to raise awareness about the homeless population in the United States. Since 1986, HELP USA has served over 260,000 homeless people. **About AWEARNESS, The Kenneth Cole Foundation** A**WEAR**NESS promotes, encourages and inspires meaningful social change, and supports like-minded Change Agents and organizations to make a difference. We also sell products and host events in support of their important causes. As part of each partnership, an A**WEAR**NESS “Change Agent” is selected, and their story of social activism is highlighted to inspire others to get involved. These interviews and products can be seen on the A**WEAR**NESS website www.awearness.com. **About Help USA** HELP USA is a provider of homes, jobs, and services for homeless including veterans and their families as well as victims of domestic violence. Through the development of quality housing with on-site support services, HELP USA provides resources for its residents to become independent and self-sufficient. HELP USA breaks the cycle of dependency by addressing underlying causes in a way that respects the dignity of those we serve. HELP USA helps their clients help themselves. **For further questions please contact:** Kristin Fiorillo kfiorillo@kennethcole.com 212-315-8236 [![](/sites/default/files/Clients/KennethCole-Logo.jpg)](/profiles/kenneth-cole-productions-inc) ### More from Kenneth Cole Productions, Inc. ###### [Kenneth Cole and HRC Partner in Celebration of Marriage Equality](/news/kenneth-cole-and-hrc-partner-celebration-marriage-equality) Jun 23, 2014 4:00 PM ET ###### [The Kenneth Cole Foundation “Outfits Change” At The Sundance London Film Festival](/news/kenneth-cole-foundation-outfits-change-sundance-london-film-festival) Apr 25, 2014 3:00 PM ET ###### [Kenneth Cole Associates Volunteer at Local Food Pantry to Help the Local Community ](/news/kenneth-cole-associates-volunteer-local-food-pantry-help-local-community) Apr 11, 2014 1:00 PM ET ###### [ The Kenneth Cole Foundation Awards Kenneth Cole Grants to Compass Fellows](/news/kenneth-cole-foundation-awards-kenneth-cole-grants-compass-fellows) Apr 5, 2014 4:00 PM ET ###### [Kenneth Cole Kicks Off National Volunteer Week with In-Store Event at Beverly Center](/news/kenneth-cole-kicks-national-volunteer-week-store-event-beverly-center) Apr 1, 2014 9:00 AM ET ###### [The Kenneth Cole Foundation Announces Compass Fellow Finalists for the Kenneth Cole Grants](/news/kenneth-cole-foundation-announces-compass-fellow-finalists-kenneth-cole-grants) Mar 27, 2014 3:00 PM ET ###### [ In Celebration of International Women’s Day AWEARNESS, The Kenneth Cole Foundation Launches Donation Program with Help USA](/news/celebration-international-womens-day-awearness-kenneth-cole-foundation-launches-donation) Mar 7, 2014 8:00 AM ET ###### [Chelsea Clinton to Speak at the Kenneth Cole Community Engagement Program Spring Forum](/news/chelsea-clinton-speak-kenneth-cole-community-engagement-program-spring-forum) Feb 24, 2014 2:00 PM ET