- link Copy Url - [ Share on twitter ](https://twitter.com/intent/tweet?text=Keep Virginia Beautiful's "Shiver in the River" https://www.3blmedia.com/markdownify/node/78587?absolute=1&via=3blnews "link to 3 B L Media's Twitter") - [ Share on linkedin ](https://www.linkedin.com/shareArticle?mini=true&url=https://www.3blmedia.com/markdownify/node/78587?absolute=1 "link to 3 B L Media's Linkedin") - [ Share on facebook ](https://www.facebook.com/sharer/sharer.php?u=https://www.3blmedia.com/markdownify/node/78587?absolute=1 "link to 3 B L Media's Facebook") - [ email Share via email ](mailto:?subject=Keep Virginia Beautiful's "Shiver in the River" &body=ESG News from Keep America Beautiful https://www.3blmedia.com/markdownify/node/78587?absolute=1 "Share via email") [Social Impact & Volunteering](/CSR-News/social-impact-volunteering) # Keep Virginia Beautiful's "Shiver in the River" Feb 3, 2017 4:00 PM ET Campaign: [Keep America Beautiful Affiliate Stories](/news/campaign/keep-america-beautiful-affiliate-stories) ![](https://3blaws.s3.amazonaws.com/styles/carousel_2x/s3/images/AffiliateUpdate_KeepVABeautiful_ShiverintheRiver.jpg "Volunteers convene after Keep Virginia Beautiful's Third Annual "Shiver in the River" Cleanup-Walk/Run-Jump event. (Photo by Dave Parrish)") ![](https://3blaws.s3.amazonaws.com/styles/carousel_2x/s3/images/ShiverintheRiver_MikeBaum.jpg "Keep Virginia Beautiful Executive Director Mike Baum participating in the Third Annual "Shiver in the River" event. (Photo by Dave Parrish)") ![](https://3blaws.s3.amazonaws.com/styles/carousel_2x/s3/images/DSC00100-2.JPG "Volunteers picking up litter during the cleanup portion of Keep Virginia Beautiful's Third Annual "Shiver in the River" event. (Photo by Dave Parrish)") ![](https://3blaws.s3.amazonaws.com/styles/carousel_2x/s3/images/DSC00163-2.JPG "Cleanup volunteers at Keep Virginia Beautiful's "Shiver in the River" Cleanup-Walk/Run-Jump event. (Photo by Dave Parrish)") ![](https://3blaws.s3.amazonaws.com/styles/carousel_2x/s3/images/DSC05802-2.JPG "Keep Virginia Beautiful's "Shiver in the River" volunteers take the post-cleanup plunge into the James River. (Photo by Dave Parrish)") ![](https://3blaws.s3.amazonaws.com/styles/carousel_thumbnail_x2/s3/images/AffiliateUpdate_KeepVABeautiful_ShiverintheRiver.jpg?h=8abcec71 "Volunteers convene after Keep Virginia Beautiful's Third Annual "Shiver in the River" Cleanup-Walk/Run-Jump event. (Photo by Dave Parrish)") ![](https://3blaws.s3.amazonaws.com/styles/carousel_thumbnail_x2/s3/images/ShiverintheRiver_MikeBaum.jpg?h=033c8154 "Keep Virginia Beautiful Executive Director Mike Baum participating in the Third Annual "Shiver in the River" event. (Photo by Dave Parrish)") ![](https://3blaws.s3.amazonaws.com/styles/carousel_thumbnail_x2/s3/images/DSC00100-2.JPG?h=41e9f417 "Volunteers picking up litter during the cleanup portion of Keep Virginia Beautiful's Third Annual "Shiver in the River" event. (Photo by Dave Parrish)") ![](https://3blaws.s3.amazonaws.com/styles/carousel_thumbnail_x2/s3/images/DSC00163-2.JPG?h=b2e75f01 "Cleanup volunteers at Keep Virginia Beautiful's "Shiver in the River" Cleanup-Walk/Run-Jump event. (Photo by Dave Parrish)") ![](https://3blaws.s3.amazonaws.com/styles/carousel_thumbnail_x2/s3/images/DSC05802-2.JPG?h=c62a6f50 "Keep Virginia Beautiful's "Shiver in the River" volunteers take the post-cleanup plunge into the James River. (Photo by Dave Parrish)") The Polar Bears were splashing around Virginia's cold James River on Saturday, Jan. 28, as Keep Virginia Beautiful produced another successful "Shiver in the River" frigid fundraiser and cleanup event. More than 500 people participated in the Third Annual "[Shiver in the River](http://www.shiverintheriver.com/)" Cleanup-Walk/Run-Jump with 535 registering for the event's 5K Walk/Run over the new T. Tyler Potterfield Memorial Bridge. The "Shiver in the River" had an inspiring turnout of nearly 500 volunteers who participated in the morning cleanup along the shoreline of the James River. As impressive, perhaps, was the more than 180 brave souls who took the ultimate winter plunge -- the James River Jump -- after the cleanup! [Continue reading here.](https://www.kab.org/news-info/affiliate-updates/keep-virginia-beautifuls-shiver-river) [![](/sites/default/files/Clients/KAB_Stacked_Green.png)](/profiles/keep-america-beautiful) ### More from Keep America Beautiful ###### [Keep America Beautiful Launches Webinar Series on Zero-Waste Communities](/news/keep-america-beautiful-launches-webinar-series-zero-waste-communities) Jan 27, 2021 2:00 PM ET ###### [Keep America Beautiful Demonstrates Tri-Sector Partnership With Appointment of Seven New Members to National Board of Directors](/news/keep-america-beautiful-demonstrates-tri-sector-partnership-appointment-seven-new-members) Jan 19, 2021 2:00 PM ET ###### [Keep America Beautiful Recognizing Santa Fe for Environmental Efforts](/news/keep-america-beautiful-recognizing-santa-fe-environmental-efforts) Dec 16, 2020 2:15 PM ET ###### [New Communities Join Keep America Beautiful Affiliate Network](/news/new-communities-join-keep-america-beautiful-affiliate-network) Nov 30, 2020 2:00 PM ET ###### [7 Ways to Celebrate an Eco-Friendly Thanksgiving](/news/7-ways-celebrate-eco-friendly-thanksgiving) Nov 25, 2020 10:45 AM ET ###### [Volunteers Remove 35,500 lbs. of Trash at 8 River Cleanups During ‘Keep the Tennessee River Watershed Beautiful Month’](/news/volunteers-remove-35500-lbs-trash-8-river-cleanups-during-keep-tennessee-river-watershed) Nov 24, 2020 4:45 PM ET ###### [Keep America Beautiful Celebrates 2020 America Recycles Day: Focus on Individual Recycling Action and Behavior](/news/keep-america-beautiful-celebrates-2020-america-recycles-day-focus-individual-recycling-action) Nov 12, 2020 9:30 AM ET ###### [Joint Base San Antonio Honored with America Recycles Day Recycling Hero Award](/news/joint-base-san-antonio-honored-america-recycles-day-recycling-hero-award) Nov 10, 2020 10:00 AM ET