Keep it Simple: Drink Up!

Keep it Simple: Drink Up!

Monday, December 9, 2013 - 9:00am

CAMPAIGN: Clorox's CR Matters Blog


This post was written by Elly Spinweber, director of communications and marketing for Partnership for a Healthier America (PHA). The Brita® brand is supporting PHA’s efforts to encourage everyone to drink more water, more often.

You are what you drink, and when you drink water, you drink up! This message resonated throughout the Watertown (Wis.) High School Auditorium this fall, when First Lady Michelle Obama launched the Drink Up initiative, a new effort designed to encourage people across the nation to drink more water. Led by the Partnership for a Healthier America (PHA), Drink Up brings together more than a dozen supporters, all committed to promoting water as an easy, healthy choice that people can make every day. From tap to filtered to bottled, the message is the same: simply drink more water.

As you might imagine, the launch was a well-hydrated event, thanks to our Drink Up supporters and the variety of refreshing H2O choices they provide. From a water carnival to Instagram photo opps to appearances by both First Lady Michelle Obama and actress Eva Longoria, the day was all about getting kids excited about water.

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