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Jul 13, 2015 10:30 AM ET Campaign: [JetBlue’s Corporate Social Responsibility Platform](/news/campaign/jetblues-corporate-social-responsibility-platform) ![](https://3blaws.s3.amazonaws.com/styles/carousel_2x/s3/images/JBS_0419.jpg) ![](https://3blaws.s3.amazonaws.com/styles/carousel_2x/s3/images/JBS_0520.jpg) ![](https://3blaws.s3.amazonaws.com/styles/carousel_2x/s3/images/JBS_0567.jpg) ![](https://3blaws.s3.amazonaws.com/styles/carousel_2x/s3/images/JBS_0572.jpg) ![](https://3blaws.s3.amazonaws.com/styles/carousel_2x/s3/images/JBS_0585.jpg) ![](https://3blaws.s3.amazonaws.com/styles/carousel_thumbnail_x2/s3/images/JBS_0419.jpg?h=0403dc31) ![](https://3blaws.s3.amazonaws.com/styles/carousel_thumbnail_x2/s3/images/JBS_0520.jpg?h=0403dc31) ![](https://3blaws.s3.amazonaws.com/styles/carousel_thumbnail_x2/s3/images/JBS_0567.jpg?h=0403dc31) ![](https://3blaws.s3.amazonaws.com/styles/carousel_thumbnail_x2/s3/images/JBS_0572.jpg?h=0403dc31) ![](https://3blaws.s3.amazonaws.com/styles/carousel_thumbnail_x2/s3/images/JBS_0585.jpg?h=0403dc31) On Wednesday, July 8, 2015, Robert Griffin III (RGIII) joined JetBlue in Washington, D.C. to kick off the airline ’s summer reading initiative Soar with Reading. RGIII helped the award-winning program celebrate its 5th anniversary and launch its pilot program, which will put three customized, one-of-a-kind book vending machines at select locations throughout Southeast, DC to provide free books to kids in the area. DC was selected to receive these vending machines as a result of a study commissioned by JetBlue that found Anacostia to be a book desert, where kids and families have little or no access to purchase age-appropriate books. Since 2011, JetBlue ’s Soar with Reading has donated over $1,250,000 worth of books to kids and communities in need. Images: by John Spaulding / AP Images for JetBlue’s Soar with Reading Program **About CSR at JetBlue:** JetBlue’s mission it to inspire humanity. This means displaying caring actions both in the air as well as on the ground in the communities we serve. As a responsible corporate citizen, JetBlue works with a variety of nonprofit partners to make a difference in the communities it serves. This commitment to inspire humanity is how the airline conducts business every day. JetBlue works hand-in-hand with local, national and global organizations, connecting communities within its areas of commitment: youth and education; community and the environment. [**Learn more about Corporate Social Responsibility at JetBlue here**](http://www.jetblue.com/corporate-social-responsibility/) **Contact:** Tamara Young Manager Corporate Communications JetBlue Airways Desk: [(718) 709-3537](tel:%28718%29%20709-3537) Media Hotline (24/7): [718 709-3089](tel:718%20709-3089) [![](/sites/default/files/Clients/PRN-JETBLUE.jpg)](/profiles/jetblue-airways) ### More from JetBlue Airways ###### [Sustainable Aviation Buyers Alliance Announces Aviation Decarbonization First, With Collective Purchase of Sustainable Aviation Fuel Certificates ](/news/sustainable-aviation-buyers-alliance-announces-aviation-decarbonization-first-collective) Apr 4, 2023 4:40 PM ET ###### [JetBlue Brings “Fly Like a Girl” Event to Fort Lauderdale as Part of Commitment to South Florida](/news/jetblue-brings-fly-girl-event-fort-lauderdale-part-commitment-south-florida) Apr 3, 2023 12:20 PM ET ###### [JetBlue and Shell Aviation Announce Agreement Bringing New Supply of SAF to LAX](/news/jetblue-and-shell-aviation-announce-agreement-bringing-new-supply-saf-lax) Mar 14, 2023 3:45 PM ET ###### [JetBlue Partners With CHOOOSE, Giving Customers the Tools To Help Scale the Sustainability of Air Travel](/news/jetblue-partners-chooose-giving-customers-tools-help-scale-sustainability-air-travel) Feb 28, 2023 12:15 PM ET ###### [JetBlue Announces Science-Based Emissions Reduction Target and Strategy To Achieve Net Zero by 2040](/news/jetblue-announces-science-based-emissions-reduction-target-and-strategy-achieve-net-zero-2040) Dec 6, 2022 1:00 PM ET ###### [JetBlue and Fidelis New Energy Sign Agreement for 92 Million Gallons of Sustainable Aviation Fuel](/news/jetblue-and-fidelis-new-energy-sign-agreement-92-million-gallons-sustainable-aviation-fuel) Dec 2, 2022 12:05 PM ET ###### [Ava DuVernay's Array Releasing Partners With JetBlue for Exclusive In-Flight Pop-Up Channel Featuring 12 Independent Feature Films From Artists of Color and Women Directors](/news/ava-duvernays-array-releasing-partners-jetblue-exclusive-flight-pop-channel-featuring-12) Dec 1, 2022 11:00 AM ET ###### [In Celebration of JetBlue For Good Month and Giving Tuesday, JetBlue Donates 2 Million TrueBlue Points to Charitable Organizations](/news/celebration-jetblue-good-month-and-giving-tuesday-jetblue-donates-2-million-trueblue-points) Nov 29, 2022 9:35 AM ET