- link Copy Url - [ Share on twitter ](https://twitter.com/intent/tweet?text=JetBlue and U.S. Fish and Wildlife Service Announce New Partnership to Help Reduce Demand for Illegal Wildlife Trade https://www.3blmedia.com/markdownify/node/68318?absolute=1&via=3blnews "link to 3 B L Media's Twitter") - [ Share on linkedin ](https://www.linkedin.com/shareArticle?mini=true&url=https://www.3blmedia.com/markdownify/node/68318?absolute=1 "link to 3 B L Media's Linkedin") - [ Share on facebook ](https://www.facebook.com/sharer/sharer.php?u=https://www.3blmedia.com/markdownify/node/68318?absolute=1 "link to 3 B L Media's Facebook") - [ email Share via email ](mailto:?subject=JetBlue and U.S. Fish and Wildlife Service Announce New Partnership to Help Reduce Demand for Illegal Wildlife Trade&body=ESG News from JetBlue Airways https://www.3blmedia.com/markdownify/node/68318?absolute=1 "Share via email") [Environment](/CSR-News/environment-0) # JetBlue and U.S. Fish and Wildlife Service Announce New Partnership to Help Reduce Demand for Illegal Wildlife Trade ##### Five-Year Agreement Will Seek to Combat Global Crisis That Could Lead to Species Extinction and Threaten Caribbean Tourism Mar 3, 2016 4:30 PM ET Campaign: [JetBlue’s Sustainability Platform](/news/campaign/jetblues-sustainability-platform) ![](https://3blaws.s3.amazonaws.com/styles/carousel_2x/s3/images/image1_5.PNG) NEW YORK, March 3, 2016 /3BL Media/ – JetBlue (Nasdaq: JBLU) and the U.S. Fish and Wildlife Service today announced they are joining forces to encourage and empower travelers to play a role in protecting the beauty and wildlife of one of the world’s most popular destination regions, the Caribbean. An increase in illegal wildlife trade in the area is contributing to the decline and potential extinction of animal species such as sea turtles, parrots, iguanas and coral. “Tourism brings 22 million visitors a year to the Caribbean. Degradation of wildlife and biodiversity is a risk to demand for air travel to the region, thus impacting JetBlue,” said Sophia Mendelsohn, head of sustainability, JetBlue. “We’ve joined with the U.S. Fish and Wildlife Service to create a large-scale dialogue and action highlighting the numerous ways to travel, eat and shop in the Caribbean, leaving the region stable for future tourism.” On World Wildlife Day (March 3), JetBlue and the U.S. Fish and Wildlife Service revealed a five-year agreement, which will launch with a customer education and awareness campaign. The Service and JetBlue will work together beyond the initial inflight video to develop online content, social media campaigns and strategies that will seek to reduce demand for illegal wildlife. JetBlue will use one of its core differentiators – seatback TVs available at every seat on all flights - to inform customers about responsible travel and shopping practices in the Caribbean. Through an online casting call, JetBlue will recruit Caribbean locals including those in the travel industry to tell their stories in a short inflight video. Participants will discuss their commitment and efforts to protect the future of tourism and the natural resources of their local communities and countries. The video will highlight stories that showcase tangible solutions are underway. Champions of Caribbean conservation can share their stories through March 27 at . (Please note - JetBlue is solely responsible for this casting call and will have complete control over any information collected using this link.) “The Caribbean is considered to be a wildlife trafficking hotspot,” said Service Director Dan Ashe. “We are thrilled to work with JetBlue to empower travelers and Caribbean residents to reduce demand for illegal wildlife. We are committed to protecting these special places and species, and with the public as our partners, we can support conservation worldwide by asking questions and learning the facts before buying any wildlife or plant product.” **JetBlue’s Commitment to the Environment** - Natural resources and a healthy environment contribute to JetBlue’s business running smoothly. These resources are essential for the airline to continue flying to these destinations and tourism relies on having beautiful, natural and preserved destinations for customers to visit. The airline focuses on issues that have the potential to impact its business. Customers, crewmembers and community are key to JetBlue's sustainability strategy. Demand from these groups for responsible service is one of the motivations behind changes that help to reduce the airline’s environmental impact. For more on JetBlue’s conservation initiatives, visit [jetblue.com/green](http://www.jetblue.com/green). **About JetBlue** JetBlue is New York's Hometown Airline™, and a leading carrier in Boston, Fort Lauderdale-Hollywood, Los Angeles (Long Beach), Orlando, and San Juan. JetBlue carries more than 35 million customers a year to 96 cities in the U.S., Caribbean, and Latin America with an average of 900 daily flights. For more information please visit jetblue.com. **About The U.S. Fish and Wildlife Service** The U.S. Fish and Wildlife Service works with others to conserve, protect and enhance fish, wildlife, plants and their habitats for the continuing benefit of the American people. For more information, visit www.fws.gov, or connect with us through any of these social media channels: Facebook, Twitter, YouTube and Flickr. **MEDIA CONTACTS** Laury Parramore 703-358-2541 [Laury\_Parramore@fws.gov](mailto:Laury_Parramore@fws.gov) JetBlue Corporate Corporate Communications 718-709-3089 [![](/sites/default/files/Clients/PRN-JETBLUE.jpg)](/profiles/jetblue-airways) ### More from JetBlue Airways ###### [Sustainable Aviation Buyers Alliance Announces Aviation Decarbonization First, With Collective Purchase of Sustainable Aviation Fuel Certificates ](/news/sustainable-aviation-buyers-alliance-announces-aviation-decarbonization-first-collective) Apr 4, 2023 4:40 PM ET ###### [JetBlue Brings “Fly Like a Girl” Event to Fort Lauderdale as Part of Commitment to South Florida](/news/jetblue-brings-fly-girl-event-fort-lauderdale-part-commitment-south-florida) Apr 3, 2023 12:20 PM ET ###### [JetBlue and Shell Aviation Announce Agreement Bringing New Supply of SAF to LAX](/news/jetblue-and-shell-aviation-announce-agreement-bringing-new-supply-saf-lax) Mar 14, 2023 3:45 PM ET ###### [JetBlue Partners With CHOOOSE, Giving Customers the Tools To Help Scale the Sustainability of Air Travel](/news/jetblue-partners-chooose-giving-customers-tools-help-scale-sustainability-air-travel) Feb 28, 2023 12:15 PM ET ###### [JetBlue Announces Science-Based Emissions Reduction Target and Strategy To Achieve Net Zero by 2040](/news/jetblue-announces-science-based-emissions-reduction-target-and-strategy-achieve-net-zero-2040) Dec 6, 2022 1:00 PM ET ###### [JetBlue and Fidelis New Energy Sign Agreement for 92 Million Gallons of Sustainable Aviation Fuel](/news/jetblue-and-fidelis-new-energy-sign-agreement-92-million-gallons-sustainable-aviation-fuel) Dec 2, 2022 12:05 PM ET ###### [Ava DuVernay's Array Releasing Partners With JetBlue for Exclusive In-Flight Pop-Up Channel Featuring 12 Independent Feature Films From Artists of Color and Women Directors](/news/ava-duvernays-array-releasing-partners-jetblue-exclusive-flight-pop-channel-featuring-12) Dec 1, 2022 11:00 AM ET ###### [In Celebration of JetBlue For Good Month and Giving Tuesday, JetBlue Donates 2 Million TrueBlue Points to Charitable Organizations](/news/celebration-jetblue-good-month-and-giving-tuesday-jetblue-donates-2-million-trueblue-points) Nov 29, 2022 9:35 AM ET