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 # The Intrinsic Beauty of Conflict-free, Rough Diamonds

 

##### Ruff&Cut fine jewelry now available on Sulusso.com.

 

 

 Jun 22, 2010 5:00 PM ET

  Campaign:  [Making Sustainable Jewlery Mainstream](/news/campaign/making-sustainable-jewlery-mainstream)  

 

 

 

 

        

 

 

 



        

   

 

(3BLMedia/theCSRfeed) June 22, 2010 - Inspired by the timeless and intrinsic beauty of the rough diamond, Ruff&Cut jewelry makes social responsibility both effortless and luxurious. Now available on Sulusso.com, the leading online retailer of [sustainable jewelry](http://www.sulusso.com), Ruff&Cut is available nationwide.

[Ruff&Cut](http://stores.sulusso.com/-strse-template/about-dsh-ruffcut/Page.bok) was founded by Wade Watson, who in 2004, co-founded Pride Diamonds - a socially responsible diamond mining company in Sierra Leone, Africa. His vision for both Pride and Ruff&Cut is to take diamonds from mine to market, to connect the consumer to the source of their stones and in doing so, make the world a better place. [Ruff&Cut jewelry](http://stores.sulusso.com/Categories.bok?$catalog.Oem=Ruff%26Cut&$catalog.OemId=688822) is made from [ethically sourced diamonds](http://stores.sulusso.com/Page.bok?template=Terminology) and recycled precious metals. Each diamond is untampered by human hands and exhibits a vital beauty that is both organic and undeniable.

Each piece of Ruff&Cut jewelry is accompanied with a certificate of origin indicating the source and providence of the materials. Furthermore, 10% of each sale is donated to a nonprofit working in mining reform or to support communities that have been negatively impacted by mining.

With the addition of Ruff&Cut, [Sulusso](http://stores.sulusso.com/-strse-template/about/Page.bok) expands its product offering to nearly 250 jewelry options from designers who demonstrate a commitment to social and environmental responsibility. These designers prove that you don't have to sacrifice your values for luxury or beauty for sustainability.

SULUSSO7553



 

 

 

 

 

 

 

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