- link Copy Url - [ Share on twitter ](https://twitter.com/intent/tweet?text=Innovation in Green https://www.3blmedia.com/markdownify/node/51347?absolute=1&via=3blnews "link to 3 B L Media's Twitter") - [ Share on linkedin ](https://www.linkedin.com/shareArticle?mini=true&url=https://www.3blmedia.com/markdownify/node/51347?absolute=1 "link to 3 B L Media's Linkedin") - [ Share on facebook ](https://www.facebook.com/sharer/sharer.php?u=https://www.3blmedia.com/markdownify/node/51347?absolute=1 "link to 3 B L Media's Facebook") - [ email Share via email ](mailto:?subject=Innovation in Green&body=ESG News from AT&T https://www.3blmedia.com/markdownify/node/51347?absolute=1 "Share via email") [Environment](/CSR-News/environment-0) # Innovation in Green Oct 16, 2014 4:05 PM ET Campaign: [AT&T: Planet](/news/campaign/att-planet) ![](https://3blaws.s3.amazonaws.com/videos/thumbnails/140082/thumbnail-140082_0004.png) ▶ Video [AT&T Blog](http://www.attinnovationspace.com/innovation/story/a7796232) [Today we’re announcing that AT&T is joining the board of directors of The Green Grid Association.](http://www.thegreengrid.org/~/media/press%20releases/20141016NewBoDMembersOrgChanges) This is important as we’re aiming to bring our expertise to the challenge of making modern networks more efficient. We’re one of just 11 companies with representatives on the board, which includes leaders in software, networking and hardware and sets the strategic direction for the group. The association is a consortium of more than 200 companies, government agencies, universities and individuals dedicated to improving the efficiency of the information and communications technology industry. As the first telecommunications carrier to join the board, I think we can bring some valuable insight. The amount of data moving across the network [shows no sign of slowing down](http://about.att.com/newsroom/mobile_megaphone_data_usage_across_pro_football_stadiums.html). Meeting that growing demand is job one. But we’re also thinking about how to deliver those services in an efficient, environmentally-conscious way. AT&T will be well represented on the board. Ross Bawcum, assistant vice president of IT in our newly-formed Technology Operations group, is the formal representative. But he’ll work closely with Eddie Schutter, the director of the AT&T Foundry innovation center in Plano, Texas. This is a project of personal interest to Eddie as you can see in the video interview. But it also reflects a focus on efficiency and environmental innovation the [AT&T Foundry](http://www.att.com/gen/press-room?pid=2949) has embraced since its inception. Our AT&T Foundry location in Palo Alto, for example, received [a “platinum” LEED® Certification](http://attinnovationspace.com/innovation/story/a7783105) (Leadership in Energy and Environmental Design) from the U.S. Green Building Council in 2012. Our Green Grid membership is part of that original, [ongoing commitment](http://about.att.com/content/csr/home/issue-brief-builder/technology/industry-and-government-problem-solving.html). But it’s also a nod to the future, as we redesign our network to become [faster, more responsive, and more adaptable.](http://www.attinnovationspace.com/innovation/story/a7794974) [Watch the video on YouTube >>](http://www.youtube.com/watch?v=xnPixDrzyFA) This post originally appeared on the [Innovation Space Blog](http://www.attinnovationspace.com/innovation/story/a7796232). [![](/sites/default/files/Clients/att_globe_rgb_pos.jpg)](/profiles/att) ### More from AT&T ###### [AT&T Expands Its Renewable Energy Program With NextEra Energy Resources](/news/att-expands-its-renewable-energy-program-nextera-energy-resources) Jun 15, 2018 4:00 PM ET ###### [Empowering a California Asparagus Farmer to Conserve Water Through IoT Connectivity](/news/empowering-california-asparagus-farmer-conserve-water-through-iot-connectivity) May 24, 2018 12:50 PM ET ###### [Meet the 2018 AT&T Aspire Accelerator Class](/news/meet-2018-att-aspire-accelerator-class) May 15, 2018 2:45 PM ET ###### [Volunteerism: The Journey I Didn’t Expect](/news/volunteerism-journey-i-didnt-expect) Apr 25, 2018 11:30 AM ET ###### [A Lesson in Preserving the Earth](/news/lesson-preserving-earth) Apr 17, 2018 12:40 PM ET ###### [Help Classrooms Across the U.S. Win Up to $5,000 to Tell Their Story](/news/help-classrooms-across-us-win-5000-tell-their-story) Apr 16, 2018 12:50 PM ET ###### [Lauren’s Last Wish—the ELLE Foundation](/news/laurens-last-wish-elle-foundation) Apr 11, 2018 12:00 PM ET ###### [Celebrating Our Employees Living a Life of Service](/news/celebrating-our-employees-living-life-service) Apr 4, 2018 12:45 PM ET