- link Copy Url - [ Share on twitter ](https://twitter.com/intent/tweet?text=Indianapolis Colts Announce Plans to Turn Pink for National Breast Cancer Awareness Month https://www.3blmedia.com/markdownify/node/40167?absolute=1&via=3blnews "link to 3 B L Media's Twitter") - [ Share on linkedin ](https://www.linkedin.com/shareArticle?mini=true&url=https://www.3blmedia.com/markdownify/node/40167?absolute=1 "link to 3 B L Media's Linkedin") - [ Share on facebook ](https://www.facebook.com/sharer/sharer.php?u=https://www.3blmedia.com/markdownify/node/40167?absolute=1 "link to 3 B L Media's Facebook") - [ email Share via email ](mailto:?subject=Indianapolis Colts Announce Plans to Turn Pink for National Breast Cancer Awareness Month&body=ESG News from American Cancer Society https://www.3blmedia.com/markdownify/node/40167?absolute=1 "Share via email") [Social Impact & Volunteering](/CSR-News/social-impact-volunteering) # Indianapolis Colts Announce Plans to Turn Pink for National Breast Cancer Awareness Month ##### “Pinking of the Canal” Event Highlights Month-Long Celebration Oct 2, 2013 10:05 AM ET [The official site of the Indianapolis Colts](http://bit.ly/1c1g8ZV) INDIANAPOLIS – The Indianapolis Colts will once again add a touch of pink to their traditional blue and white color palette as the team joins the NFL’s national “A Crucial Catch” campaign in partnership with the American Cancer Society to celebrate Breast Cancer Awareness Month and encourage annual screenings for women over forty. The team will officially kick off the month by turning Colts.com pink and hosting the “Pinking of the Canal” event, presented by Pools of Fun, on October 4, and will [continue](http://www.colts.com/news/article-1/Colts-announce-plans-to-turn-pink-for-Breast-Cancer-Awareness-Month/34bd0d4d-08c0-4e66-a333-657165b4f48a#) their efforts bydedicating their October 6 game vs. the Seahawks to Breast Cancer Awareness. In addition, the team will introduce their “Pamper Her Pink” program to give [breast cancer survivors](http://www.colts.com/news/article-1/Colts-announce-plans-to-turn-pink-for-Breast-Cancer-Awareness-Month/34bd0d4d-08c0-4e66-a333-657165b4f48a#) and women who are currently battling this disease the opportunity to receive a day of a pampering and enjoy dinner with Colts players. The Indianapolis Colts Women’s Organization will also have a Limited Edition Colts Breast Cancer Awareness T-shirt for sale with all proceeds benefiting the IU Simon [Cancer Center](http://www.colts.com/news/article-1/Colts-announce-plans-to-turn-pink-for-Breast-Cancer-Awareness-Month/34bd0d4d-08c0-4e66-a333-657165b4f48a#). Information on each of these events and programs is included below. Fans may visit [www.colts.com/pink](https://www.colts.com/pink) for more information. **PINKING OF THE CANAL, OCTOBER 4, 2013** For the third consecutive year, the Indianapolis Colts will turn Indianapolis’ downtown canal pink in honor of Breast Cancer Awareness Month. The public is invited to the free “Pinking of the Canal” eventpresented by Pools of Fun, on Friday, October 4, from 11:30 a.m. – 1 p.m. at the Ohio Street Basin of the Canal. Indianapolis Colts Vice Chair and Co-Owner Kalen Irsay will be joined by Indianapolis’ First Lady Winnie Ballard to pour the pink dye into the canal at approximately 12:15 p.m. following a brief program at 12:00 p.m. In addition, attendees will be able to sign a special Colts flag in honor of someone in their life who has been affected by breast cancer. The flag will then be carried by the Colts Mascot, Blue, to lead the team onto the field at their October 6 game vs. the Seahawks. 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