- link Copy Url - [ Share on twitter ](https://twitter.com/intent/tweet?text=Incentivizing Consumer Engagement in Cause Campaigns https://www.3blmedia.com/markdownify/node/31265?absolute=1&via=3blnews "link to 3 B L Media's Twitter") - [ Share on linkedin ](https://www.linkedin.com/shareArticle?mini=true&url=https://www.3blmedia.com/markdownify/node/31265?absolute=1 "link to 3 B L Media's Linkedin") - [ Share on facebook ](https://www.facebook.com/sharer/sharer.php?u=https://www.3blmedia.com/markdownify/node/31265?absolute=1 "link to 3 B L Media's Facebook") - [ email Share via email ](mailto:?subject=Incentivizing Consumer Engagement in Cause Campaigns&body=ESG News from The Cause Marketing Forum https://www.3blmedia.com/markdownify/node/31265?absolute=1 "Share via email") [Events, Media & Communications](/CSR-News/events-media-communications) # Incentivizing Consumer Engagement in Cause Campaigns ##### Anne Erhard Presents October 24 Webinar Oct 17, 2012 4:30 PM ET Campaign: [Cause Marketing Masters Series](/news/campaign/cause-marketing-masters-series) ![](https://3blaws.s3.amazonaws.com/styles/carousel_2x/s3/images/carrot-and-stick-incentive_200px.jpg) [REGISTER FOR THIS WEBINAR NOW](http://www.causemarketingforum.com/site/apps/nlnet/content2.aspx?c=bkLUKcOTLkK4E&b=6423029&ct=12132563) October 17, 2012 /3BL Media/ - In today’s economy, convincing people to part with an extra dollar or two on behalf of a worthy cause isn’t as simple as it used to be. With budgets tightening and a renewed focus on value, many consumers want to know “what’s in it for me?” before doling out their money or time. Depending on the goal and focus of your cause marketing campaign, “soft” social incentives may be enough to entice purchase or participation, or “hard” tangible incentives may be necessary to maximize engagement of your target audience. Regardless of the route, incorporating relevant incentives into your cause marketing promotions can help to increase reach and sales. Join MSLGROUP’s Anne Erhard as she discloses the keys to crafting successful cause marketing campaigns in this hour-long session focused on incentivizing consumer engagement. **You Will Learn:** - The types of 'soft' social incentives that will get consumers attention and make them more likely to spread word of mouth - Examples of 'hard' tangible incentives that will entice consumers to take action on behalf of your cause - The top business benefits of incorporating incentives into your purpose-led and cause marketing campaigns - Marketplace examples of successful 'incentivization' **You Will Also Receive:** - Unlimited access to the recorded version of this webinar (a great option if you're not able to attend on the designated date and time) - A download of the PowerPoint presentation that accompanies this webinar - The opportunity to ask questions of the presenter (live attendees only) This webinar is FREE to CMF [Members](http://www.causemarketingforum.com/membertypes) or $99. [REGISTER NOW](http://www.causemarketingforum.com/site/apps/nlnet/content2.aspx?c=bkLUKcOTLkK4E&b=6423029&ct=12132563) For more information, contact Check out other [upcoming webinars](http://www.causemarketingforum.com/site/c.bkLUKcOTLkK4E/b.6423029/k.6D35/Upcoming_Teleconferences/apps/nl/newsletter2.asp) or [browse our archive](http://www.causemarketingforum.com/site/c.bkLUKcOTLkK4E/b.6415663/k.5B5D/Teleconferences_Archive/apps/s/search.asp) of recorded cause marketing courses, available on demand, 24/7. Want to stay up to speed on all things cause marketing? Be sure to visit our newly redesigned [website](http://www.causemarketingforum.com/), subscribe to [Cause Update](http://www.causeupdate.com/), join our [LinkedIn Group](http://www.linkedin.com/groups?mostPopular=&gid=1767857) and follow us on [Twitter](http://www.twitter.com/tweetCMF). [![](/sites/default/files/Clients/cause_marketing_logo.gif)](/profiles/cause-marketing-forum) ### More from The Cause Marketing Forum ###### [What HP, Groupon, DICK’s Sporting Goods and New Balance Have in Common](/news/what-hp-groupon-dicks-sporting-goods-and-new-balance-have-common) Nov 19, 2015 6:45 AM ET ###### [Canada’s Top Retailers Raising Funds and Consumer Engagement at the Till](/news/canadas-top-retailers-raising-funds-and-consumer-engagement-till) Oct 15, 2015 12:35 PM ET ###### [2015 Halo Awards Honor Efforts that Do Well by Doing Good](/news/2015-halo-awards-honor-efforts-do-well-doing-good) May 28, 2015 3:45 PM ET ###### [Meet America's Newest Checkout Charity Champions™](/news/meet-americas-newest-checkout-charity-championstm) May 28, 2015 3:30 PM ET ###### [From SXSW to CMF2015 >> A Video Message from the United Nations Foundation's Aaron Sherinian](/news/sxsw-cmf2015-video-message-united-nations-foundations-aaron-sherinian) Mar 24, 2015 2:00 PM ET ###### [Finalists Named in 2015 Cause Marketing Halo Awards](/news/finalists-named-2015-cause-marketing-halo-awards) Feb 3, 2015 6:30 AM ET ###### [CVS Health and United Nations Foundation Earn Top Honors for Cause Marketing Best Practices](/news/cvs-health-and-united-nations-foundation-earn-top-honors-cause-marketing-best-practices) Jan 6, 2015 6:45 AM ET ###### [Save 20% When You Pre-Register for 2015 Cause Marketing Forum](/news/save-20-when-you-pre-register-2015-cause-marketing-forum) Dec 17, 2014 10:35 AM ET