- link Copy Url - [ Share on twitter ](https://twitter.com/intent/tweet?text=Imagination is the Only Key to the Future. Without It None Exists, With It All Things are Possible - Ida Tarbell https://www.3blmedia.com/markdownify/node/53978?absolute=1&via=3blnews "link to 3 B L Media's Twitter") - [ Share on linkedin ](https://www.linkedin.com/shareArticle?mini=true&url=https://www.3blmedia.com/markdownify/node/53978?absolute=1 "link to 3 B L Media's Linkedin") - [ Share on facebook ](https://www.facebook.com/sharer/sharer.php?u=https://www.3blmedia.com/markdownify/node/53978?absolute=1 "link to 3 B L Media's Facebook") - [ email Share via email ](mailto:?subject=Imagination is the Only Key to the Future. Without It None Exists, With It All Things are Possible - Ida Tarbell&body=ESG News from Sappi North America https://www.3blmedia.com/markdownify/node/53978?absolute=1 "Share via email") [Events, Media & Communications](/CSR-News/events-media-communications) # Imagination is the Only Key to the Future. Without It None Exists, With It All Things are Possible - Ida Tarbell ##### Daniel Dejan explores cultural, economic and behavioral trends Jan 14, 2015 9:00 AM ET ![](https://3blaws.s3.amazonaws.com/styles/carousel_2x/s3/images/Imagination_is_the_only_key_to_the_future.jpg) This past year, through Sidebar, I've been honored to share ideas about design, thoughts about printing and paper and reflections on art, creativity and perception. As you know, I've been interested in uncovering new ideas about how we process visual and editorial information—color, shape, form, typography and grammar—to find meaning that can support marketing efforts, build brands, drive social change and, ultimately, enrich our human experience. At year’s end I like to think about the future and typically review JWT: The Future 100. JWTIntelligence, the group that puts out the report annually, is a center for thinking that focuses on identifying shifts in the global zeitgeist. This year’s report highlights cultural, economic and behavioral trends including the resurgence of Feminism, a new take on brands (“do brands” and “me brands”), the importance of social impact and sustainability, as well the new ways that we will shop and travel. Not only will these trends influence how we are asked to use our design skills to communicate with our clients’ customers, but they’ll also inform what mediums and methods we select to make their messages clear. As we look ahead at the year to come, I’ll be excited to explore these trends, as well a wide array of design and printing techniques that are on the horizon. And, I’ll be happy to go on that journey of discovery with you. Our team here has recently set up a way for you to ask questions, comment on ideas and let me know what creative concerns are driving your work. I’ll do my best to address these issues and can’t wait to establish a vibrant dialogue. If you’d like start a conversation, I welcome your thoughts! Please drop me a line at . [![Sappi Logo](/sites/default/files/2024-09/Logo_Sappi-North-America.jpeg)](/profiles/sappi-north-america) ### More from Sappi North America ###### [Sappi Recognized With Climate Performance Award From ClimateWork Maine](/news/sappi-recognized-climate-performance-award-climatework-maine) Mar 20, 2026 11:40 AM ET ###### [Sappi’s Strong Sustainability Performance Confirmed by CDP A List 2025](/news/sappis-strong-sustainability-performance-confirmed-cdp-list-2025) Jan 15, 2026 3:45 PM ET ###### [Sappi Assembles Top Manufacturing Talent To Lead Growth in Maine and Beyond](/news/sappi-assembles-top-manufacturing-talent-lead-growth-maine-and-beyond) Sep 30, 2025 9:40 AM ET ###### [Sappi Showcases “What’s Next” in Sustainable Packaging at PackExpo Las Vegas](/news/sappi-showcases-whats-next-sustainable-packaging-packexpo-las-vegas) Sep 29, 2025 10:30 AM ET ###### [Sappi North America CEO Michael Haws Named Mainebiz 2025 Business Leader of the Year](/news/sappi-north-america-ceo-michael-haws-named-mainebiz-2025-business-leader-year) Mar 25, 2025 11:05 AM ET ###### [Sappi North America Announces Strategic Leadership Changes Across Key Business Divisions](/news/sappi-north-america-announces-strategic-leadership-changes-across-key-business-divisions) Sep 19, 2024 11:30 AM ET ###### [Sappi North America Releases 2023 Sustainability Report, Earning Several Awards for Growth and Social Responsibility](/news/sappi-north-america-releases-2023-sustainability-report-earning-several-awards-growth-and) Sep 18, 2024 9:15 AM ET ###### [Sappi To Showcase Its Many Exceptional High-Quality Products at This Year’s Labelexpo Americas](/news/sappi-showcase-its-many-exceptional-high-quality-products-years-labelexpo-americas) Sep 10, 2024 2:46 PM ET