Huntsman Textile Effects Wins Top Honors At 2014 ICIS Innovation Awards

Revolutionary AVITERA® SE Dyes Deliver Dramatic Environmental And Sustainability Benefits
Oct 20, 2014 9:45 AM ET

Singapore, October 20, 2014 /3BL Media/ – Huntsman Textile Effects has been selected as the overall winner in the 2014 ICIS Innovation Awards for its revolutionary AVITERA® SE dyes, also becoming the first recipient of the new Innovation with Best Benefit to Environment or Sustainability Award. The awards recognize the outstanding contribution of the AVITERA® SE dyes in supporting environmental and economic sustainability for the textile industry.

In a press release announcing the win today, ICIS Innovation Awards praised AVITERA® SE to be ‘a significant scientific advance, and one that goes a long way to answering the textile industry’s sustainability challenge in terms of water, energy and waste reductions.’

The panel of judges also expressed the view that “AVITERA® SE has a wide ranging impact and tells a strong positive story to communicate to the public”. It further added, “We need dyes and textiles but have long recognized that there are problems with water use in this sector. This innovation address a major issue."

Presented by ICIS, the world's largest petrochemical market information provider, the ICIS Innovation Awards are among the most sought-after accolades in the international chemicals sector. ICIS introduced the new ‘Environment or Sustainability’ category to the 11th Awards in 2014 to highlight the important links between these areas and encourage innovation that produces distinct benefits.

Remarked Paul Hulme, Global President, Huntsman Textile Effects, “The global textiles industry is at an inflection point today as environmental and competitive pressures are demanding new approaches. These prestigious ICIS Innovation Awards reaffirm Huntsman Textile Effects’ role in helping to lead this change with a focus on innovation that meets real industry need.”

Innovation Helps Mills Meet Sustainability Targets

“The development of our revolutionary AVITERA® SE dyes is a result of our adherence to the three pillars on which Huntsman Textile Effects is built: sustainability, innovation and collaboration,” added Paul Hulme. “As a leading supplier of chemicals and dyes, we remain committed to working with our customers and other industry partners to find innovative new solutions that help achieve cost-effective production, improved textile products and minimal environmental impact.”
The AVITERA® SE dyes are poly-reactive dyes that allow processing mills to dramatically reduce the dyeing and washing-off cycles and to increase productivity. Compared with current best-available technologies, AVITERA® SE:

  • Reduces water consumption by up to 50%
  • Reduces energy and CO2 by up to 50%
  • Reduces salt consumption by 20%
  • Reduces cycle time by 25%

Continuing Legacy of Innovation

Huntsman Textile Effects is a leading innovator of textile dyes and chemicals. It devotes about 5% of annual sales to Research and Technology (R&T), with around half of the 30-35 new products released each year related to the environment and sustainability. The company holds more than 1,100 active patent rights and derives more than 25% of sales from products less than five years old.

Previous winners of ICIS Innovation Awards include other Huntsman Group companies. Huntsman Advanced Materials earned the Best Business Innovation Award in 2010 for embracing rapid prototyping and going a significant step further to develop a complete rapid manufacturing solution with its Araldite Digitalis range.


Notes to Editor.pdf

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About Huntsman Textile Effects
Huntsman Textile Effects is the leading global provider of high quality dyes and chemicals to the textile and related industries. With operations in more than 90 countries and seven primary manufacturing facilities in six countries (China, Germany, India, Indonesia, Mexico and Thailand),  Huntsman Textile Effects is uniquely positioned to provide prompt and expert technical service wherever our customers are based. Sustainability, innovation and collaboration are at the heart of what we do. We use cutting edge technology to develop solutions and create innovative products with intelligent effects such as built-in freshness, sun protection or state-of-the-art dyes which reduce water and energy consumption. All these go towards meeting the needs of our customers in supporting a more sustainable environment.

About Huntsman

Huntsman Corporation is a publicly traded global manufacturer and marketer of differentiated chemicals with 2013 revenues of over $11 billion. Our chemical products number in the thousands and are sold worldwide to manufacturers serving a broad and diverse range of consumer and industrial end markets.  We operate more than 80 manufacturing and R&D facilities in 30 countries and employ approximately 12,000 associates within our 5 distinct business divisions.  For more information about Huntsman, please visit the company's website at

Forward-Looking Statements

Statements in this release that are not historical are forward-looking statements. These statements are based on management's current beliefs and expectations. The forward-looking statements in this release are subject to uncertainty and changes in circumstances and involve risks and uncertainties that may affect the company's operations, markets, products, services, prices and other factors as discussed in the Huntsman companies' filings with the U.S. Securities and Exchange Commission. Significant risks and uncertainties may relate to, but are not limited to, financial, economic, competitive, environmental, political, legal, regulatory and technological factors. The company assumes no obligation to provide revisions to any forward-looking statements should circumstances change, except as otherwise required by applicable laws.