How2Recycle Logos Aim to Make Recycling Easier

How2Recycle Logos Aim to Make Recycling Easier

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Gwen Lorio

Tuesday, April 23, 2013 - 12:30pm

CAMPAIGN: Clorox's CR Matters Blog


This post was written by Gwen Lorio, associate research fellow in Global Stewardship.

According to the latest EPA stats, about a third of the waste generated in the U.S. is recycled. That’s a number we’re hoping to help our consumers change for the better.

Next month, you’ll begin to see How2Recyle logos on some of our products in the U.S., including Fresh Step® and Scoop Away® kitty litter cartons, Green Works® laundry detergent and dishwashing liquid, and Oxi® stain remover. And our goal is to have all of our products carry the logos by 2020.

To minimize our own waste, we’ll be rolling out the logos as we refresh/redesign a product’s packaging. Adding a logo to a label may seem somewhat simple, but actually, there’s a lot that happens before a new label makes it onto a store shelf.

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CATEGORY: Environment