How the Sharing Economy Will Save our Economy and the Environment

How the Sharing Economy Will Save our Economy and the Environment

Multimedia from this Release

Jeremy Rifkin, author of The Zero Marginal Cost Society

Green Builder Media

Thursday, June 26, 2014 - 2:30pm

CAMPAIGN: Green Builder Media: Our People


I’ve been thinking a lot lately about the rift between the people campaigning to save the economy and those crusading to save the environment—both groups at odds, both claiming the moral high ground for their holy quests. The great irony of their conflict comes down to the fact that neither group can be successful without the other, and that they’d be so much more effective if they put aside their political and ideological differences and worked together towards a shared goal.

It’s not difficult to understand that when the economy is bad, individuals are consumed with worrying about the fundamentals—paying their bills, putting food on the table, caring for their families. They’re more likely to look at lowest first cost as opposed to full lifecycle cost.

With that said, if we don’t have clean air to breathe, enough water to drink, or productive soil to cultivate our food, then we have no chance of maintaining a healthy economy. And, if we continue propagating a fossil-fuel based, pollution-belching economy, then it’s simply game over for life as we know it.

To better understand how we can profitably unite our economic and environmental needs, I recently interviewed economist, author, and futurist Jeremy Rifkin. During the interview, Rifkin elaborated on the main theme of his latest book, The Zero Marginal Cost Society, outlining how the emerging Internet of Things is transforming our economy, ushering in a new era of free goods and services, precipitating the meteoric rise of a global Collaborative Commons (otherwise known as the Sharing Economy), and facilitating solutions that address excessive consumerism and massive resource over-use.

“We’re plummeting towards a dangerous end game, but, fortunately, the sun setting on expensive and dirty fossil fuel leads—and not a moment too soon,” says Rifkin. “We’re witnessing the first new economic paradigm since they industrial revolution, which is being fueled by innovations in energy, communications, and transportation—namely renewable energy, the Internet of Things, and electric vehicles.”


CATEGORY: Environment