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 # How SAP Makes the Business Case for Sustainability

 


 

 Feb 15, 2013 1:00 PM ET

  

[How SAP Makes the Business Case for Sustainability](http://www.triplepundit.com/2013/02/sap-makes-business-case-sustainability/)

By [Leon Kaye](http://www.triplepundit.com/author/leon-kaye/ "Visit Leon Kaye’s website")

MIT’s recent study, [The Innovation Bottom Line](http://sloanreview.mit.edu/feature/sustainability-innovation/), makes a compelling business case for sustainability. In sum the message of the study is more companies view sustainability as a core business driver–and the results include a culture of innovation and improved brand reputation. The study [has some methodological flaws](http://www.triplepundit.com/2013/02/mit-sloan-case-for-sustainability/), but overall provides more ammunition to the case that heightened focus on social and environmental issues matters to business.

[SAP](http://www.triplepundit.com/topic/sap/) is one company with a leading record on how the transformation of a business model can not only lead to increased profits but a smaller impact on the earth and local communities. In a telephone interview I had with SAP’s Chief Sustainability Officer Peter from his Palo Alto office, he shared with me some of the approaches the company’s 60,000 employees across the globe are changing how this enterprise software giant conducts business.

**[Click here to continue reading about how SAP makes the business case for sustainability on Triple Pundit.](http://www.triplepundit.com/2013/02/sap-makes-business-case-sustainability/)**

*\*This article originally appeared on [Triple Pundit](http://www.triplepundit.com/).*



 

 

 

 

 

 

 

 [![SAP logo](/sites/default/files/Clients/Screen_Shot_2022-05-17_at_7.52.31_AM.png)](/profiles/sap)

 



 

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