- link Copy URL
- [     Share on X ](https://twitter.com/intent/tweet?text=How H&M Will Become a Tastemaker for Sustainable Fashion https://www.3blmedia.com/markdownify/node/72403?absolute=1&via=3blnews "Share on X")
- [  Share on linkedin ](https://www.linkedin.com/shareArticle?mini=true&url=https://www.3blmedia.com/markdownify/node/72403?absolute=1 "Share on Linkedin")
- [  Share on facebook ](https://www.facebook.com/sharer/sharer.php?u=https://www.3blmedia.com/markdownify/node/72403?absolute=1 "Share on Facebook")
- [ email Share via email ](mailto:?subject=How H&M Will Become a Tastemaker for Sustainable Fashion&body=News from H&M https://www.3blmedia.com/markdownify/node/72403?absolute=1 "Share via email")
 
 

 [Responsible Production & the Circular Economy](/categories/responsible-production-circular-economy)

 # How H&M Will Become a Tastemaker for Sustainable Fashion

 

##### by Kate Harrison

 

 

 Jul 12, 2016 8:55 AM ET

  ![](https://3blcdn.com/styles/carousel_2x/s3/2026-08/fashionhm_1786917855.jpg "Conscious Exclusive 2016 (Image: H&M)")

 Conscious Exclusive 2016 (Image: H&M) 

 

[Originally published on Forbes.com](http://bit.ly/29kgImg)

In April, H&M hosted a sustainability event at their London showroom. At the reception, they shared the company’s latest sustainability report and the major findings from their sustainability work in 2015.

H&M is developing a new sustainability strategy with a focus on the circular economy. For the sustainability event, H&M brought together leading innovators and experts with differing perspectives on circularity. Their goal was “to help to set the benchmark not only for the brand, but for the entire fashion industry and beyond.”

The following is an excerpt of the interview with Anna Gedda, Head of Sustainability at H&M, for Forbes:

**Kate L. Harrison:** What inspired H&M to take this step?

**Anna Gedda:** Our customers are showing growing interest in the issues around sustainability. Therefore, we see this new focus as investing in and further strengthening our customer offerings. Investing in sustainability means investing in H&M’s future as a brand.

[Continue reading on Forbes.com>>>](http://bit.ly/29kgImg)



 

 

 

 

 

 

 

 [![](/sites/default/files/Clients/HM-logo_RGB_2008.JPG)](/profiles/hm)

 

 

### More from H&M

###### [H&M Amongst Top 3 Detox Companies According to Greenpeace](/news/hm-amongst-top-3-detox-companies-according-greenpeace)

 Jul 7, 2016 10:05 AM ET

  



###### [WWF and H&M Lead the Way for More Sustainable Fashion](/news/wwf-and-hm-lead-way-more-sustainable-fashion)

 Mar 22, 2016 9:00 AM ET

  



###### [H&M Named as One of the World's Most Ethical Companies in 2016](/news/hm-named-one-worlds-most-ethical-companies-2016)

 Mar 8, 2016 8:30 AM ET

  



###### [Presenting the Winners of the Global Change Award](/news/presenting-winners-global-change-award)

 Feb 11, 2016 8:30 AM ET

  



###### [€1,000,000 to be Allocated Between Global Change Award Winners in Public Online Vote](/news/eu1000000-be-allocated-between-global-change-award-winners-public-online-vote)

 Feb 1, 2016 8:00 AM ET

  



###### [H&M Among the Most Sustainable Companies According to the Global 100 Index](/news/hm-among-most-sustainable-companies-according-global-100-index)

 Jan 26, 2016 10:00 AM ET

  



###### [H&M Joins Dow Jones Sustainability Index for the Fourth Year in a Row ](/news/hm-joins-dow-jones-sustainability-index-fourth-year-row)

 Sep 10, 2015 12:40 PM ET

  



###### [H&M Conscious Foundation Gives €1 Million Grant to Pioneering Ideas Closing the Loop for Fashion](/news/hm-conscious-foundation-gives-eu1-million-grant-pioneering-ideas-closing-loop-fashion)

 Aug 25, 2015 5:55 AM ET