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 [Responsible Production & Consumption](/CSR-News/responsible-production-consumption-0)

 # How Giving Back Affects Pricing Perception

 

##### Guest blog by Melissa Hollis

 

 

 Apr 1, 2015 5:00 PM ET

  Campaign:  [CSR Blogs](/news/campaign/csr-blogs)  ![](https://3blaws.s3.amazonaws.com/styles/carousel_2x/s3/images/shopJ.jpg) 

[Justmeans](http://www.justmeans.com/blogs/how-giving-back-affects-pricing-perception)

It’s not always easy to figure out what consumers want. Case in point: the same markets that recently pushed Harry Potter-branded chocolate to go fair trade also pressured natural and organic retailers such as Whole Foods to lower their prices. Pulled between their sometimes-conflicting responsibilities to a sustainable earth and sustainable business, brands face a critical question:

How much more are consumers willing to pay for a product that supports a good cause, as opposed to one that doesn’t?

This inquiry is at the heart of a new research study by our friends at [Software Advice](http://www.softwareadvice.com/). Entitled [“Key Priorities for Ethical Supply Chains,”](http://www.softwareadvice.com/scm/industryview/key-ethical-priorities-2014/) the report assesses the value of cause-centric decision-making from the perspectives of both companies and consumers. It also uncovers the most convincing ethical initiatives as well as a breakdown of top performing acts of community involvement.

**[To continue reading, click here](http://www.justmeans.com/blogs/how-giving-back-affects-pricing-perception)**



 

 

 

 

 

 

 

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