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 [Research & Reports](/categories/research-reports)

 # How CEOs Talk About the Long-Term

 

##### by Brian Tomlinson, Research Director, Strategic Investor Initiative, CECP

 

 

 Oct 10, 2019 9:00 AM ET

  Campaign:  [CECP Insights Blog](/news/campaign/cecp-insights-blog)  ![](https://3blcdn.com/styles/carousel_2x/s3/2026-08/resized_1786776750.jpg)

 

[As originally posted on the CECP Insights Blog](https://cecp.me/30YSIQz)

When presenting to investors, CEOs need to go deeper than just telling a good marketing story. Institutional investors want to hear more from CEOs about how they are positioning their company to succeed in the long-term. CEOs need to demonstrate that the company’s leadership understands how long-term issues impact value creation and has developed a strategy to mitigate risks and ensure sustainable business practices.

The problem we currently face is that the existing marketplace for investor information is oriented to the short-term. There’s an opportunity to decrease the information asymmetry between corporations and investors by increasing the amount and quality of long-term focused disclosures.

In our white paper [Emerging Practice in Long-Term Plans](http://cecp.co/wp-content/uploads/2018/10/CECP_Emerging-Practice-in-LTPs_Final.pdf), we draw out key themes that CEOs have addressed in their long-term plan presentations delivered at CEO Investor Forums convened by the Strategic Investor Initiative.

Read the full paper here: [https://cecp.me/30YSIQz​](https://cecp.me/30YSIQz)



 

 

 

 

 

 

 

 [![LOGO](/sites/default/files/Clients/CECP_rgb_hz_grd_pos_cntrd.png)](/profiles/cecp-chief-executives-corporate-purpose)

 

 

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