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 [Responsible Business & Employee Engagement](/CSR-News/responsible-business-employee-engagement)

 # How to Build Business Core Strength

 

##### Blog by Julie Urlaub, Founder and Managing Partner at Taiga Company

 

 

 Jan 25, 2011 2:30 PM ET

  

[Taiga Company blog by Julie Urlaub, Founder and Managing Partner at Taiga Compa…](http://blog.taigacompany.com/blog/sustainability-business-life-environment/how-to-build-business-core-strength)

As an avid cyclist and a competitive mountain bike rider, I understand the value of a strong core. It is the foundation for movement and body stabilization that can be a differentiator from the competition at the finish line. When it comes to business sustainability, building on a strong core is just as important to the stability of the company.

When you take a first pass scan over a variety of organizations, the differentiating factors that most often jump out are the products and services being provided. Drilling down further you might find that the true distinguishing characteristics are the competencies that went into the producing them. These competencies are based on the strength of the company’s core [talent](http://blog.taigacompany.com/blog/taiga-company/0/0/business-sustainability-the-key-players-in-your-organization).

In our professional consulting, we find that many companies live and die by the quality and effectiveness of their staff. However, building and strengthening the company’s core in today’s environment takes more than management or the actions of any one person. Many companies are looking to sustainability as a [means](http://blog.taigacompany.com/blog/taiga-company/0/0/is-alignment-the-key-to-business-sustainability) to engage the organization and build on core competencies.

- Company has a genuine commitment to business sustainability that is visible at all levels within the organization.
- Company has active dialog with key [stakeholders](http://blog.taigacompany.com/blog/taiga-company/0/0/sustainability-is-enabling-business-stakeholders) on sustainability issues. [**Click here to continue reading**](http://blog.taigacompany.com/blog/sustainability-business-life-environment/how-to-build-business-core-strength).

*Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world.* [*Taiga Company*](http://taigacompany.com/) *seeks to be the "oxygen for your business".*

TAIGA11422



 

 

 

 

 

 

 

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