- link Copy Url
- [  Share on twitter ](https://twitter.com/intent/tweet?text=How Bloomberg Anchor Betty Liu Uses Social Media to Build her Brand  https://www.3blmedia.com/markdownify/node/65186?absolute=1&via=3blnews "link to 3 B L Media's Twitter")
- [  Share on linkedin ](https://www.linkedin.com/shareArticle?mini=true&url=https://www.3blmedia.com/markdownify/node/65186?absolute=1 "link to 3 B L Media's Linkedin")
- [  Share on facebook ](https://www.facebook.com/sharer/sharer.php?u=https://www.3blmedia.com/markdownify/node/65186?absolute=1 "link to 3 B L Media's Facebook")
- [ email Share via email ](mailto:?subject=How Bloomberg Anchor Betty Liu Uses Social Media to Build her Brand &body=ESG News from Bloomberg https://www.3blmedia.com/markdownify/node/65186?absolute=1 "Share via email")
 
 

 [Diversity & Inclusion](/CSR-News/diversity-inclusion)

 # How Bloomberg Anchor Betty Liu Uses Social Media to Build her Brand 

 


 

 Dec 15, 2015 3:20 PM ET

  Campaign:  [Bloomberg: Philanthropy & Engagement](/news/campaign/bloomberg-philanthropy-engagement)  ![](https://3blaws.s3.amazonaws.com/videos/thumbnails/176650/thumbnail-176650_0000.png)

 ▶ 

Video 

  

 

 



 

 

Originally posted on [Digiday](http://digiday.com/publishers/bloomerg-anchor-betty-liu-uses-social-media-build-brand/)  
  
Every weekday Betty Liu heads to the Bloomberg offices before the sun is up. By 7:30 a.m. she’s in a makeup chair getting her hair blown out and eyelashes curled. She only has two hours to catch up on the latest from the European and Asian markets, prep questions for her interviews, and read through her scripts. Liu is scheduled to go live on Bloomberg TV at exactly 10 a.m.

Liu is comfortable offline and in the anchor seat as well, even when she is the only female minority on set, which is often. She said growing up as a Chinese immigrant in Philadelphia exposed her early on to a diverse range of people.

“I connect to people from every single background and it doesn’t just have to do with billionaires and millionaires, but I connect to all races and all dimensions. I bring that back to my upbringing,” Liu said.

[Continue reading here >>](http://bit.ly/1m4945Y)



 

 

 

 

 

 

 

 [![](/sites/default/files/Clients/updatedlogoBBGBlck.png)](/profiles/bloomberg)

 



 

### More from Bloomberg

###### [Companies With Gender Diverse Boards Deliver 2–5% Higher Annual Returns Than Companies With Fewer Women, Finds Bloomberg Intelligence](/news/companies-gender-diverse-boards-deliver-2-5-higher-annual-returns-companies-fewer-women-finds)

 Oct 23, 2024 9:30 AM ET

  



###### [Bloomberg Named a Leader in Climate Financial Data and Analytics in Report by Independent Research Firm](/news/bloomberg-named-leader-climate-financial-data-and-analytics-report-independent-research-firm)

 Oct 22, 2024 9:00 AM ET

  



###### [Bloomberg Launches Solution to Help Investors Assess Their Exposure to Nature and Biodiversity-Related Risks](/news/bloomberg-launches-solution-help-investors-assess-their-exposure-nature-and-biodiversity)

 Oct 18, 2024 1:30 PM ET

  



###### [Public Research for Climate Action](/news/public-research-climate-action)

 Sep 26, 2024 4:00 PM ET

  



###### [Bloomberg Expands Climate Solutions To Enhance Corporate Transition Risk Assessments and Help Firms Align Portfolios With Their Net Zero Targets](/news/bloomberg-expands-climate-solutions-enhance-corporate-transition-risk-assessments-and-help)

 Sep 20, 2024 3:30 PM ET

  



###### [EDP Renewables to Supply Clean Electricity to Bloomberg in Innovative Long-Term Contract](/news/edp-renewables-supply-clean-electricity-bloomberg-innovative-long-term-contract)

 Sep 13, 2024 11:30 AM ET

  



###### [Bloomberg Named a Leader in ESG Data and Analytics in Report by Independent Research Firm](/news/bloomberg-named-leader-esg-data-and-analytics-report-independent-research-firm)

 Aug 19, 2024 6:15 PM ET

  



###### [Net-Zero Window Closing but Still Time To Get on Track](/news/net-zero-window-closing-still-time-get-track)

 Aug 8, 2024 9:00 AM ET