- link Copy URL
- [     Share on X ](https://twitter.com/intent/tweet?text=How to Apply Sustainable Business Action to 2013 Mega Trends https://www.3blmedia.com/markdownify/node/33683?absolute=1&via=3blnews "Share on X")
- [  Share on linkedin ](https://www.linkedin.com/shareArticle?mini=true&url=https://www.3blmedia.com/markdownify/node/33683?absolute=1 "Share on Linkedin")
- [  Share on facebook ](https://www.facebook.com/sharer/sharer.php?u=https://www.3blmedia.com/markdownify/node/33683?absolute=1 "Share on Facebook")
- [ email Share via email ](mailto:?subject=How to Apply Sustainable Business Action to 2013 Mega Trends&body=ESG News from Taiga Company https://www.3blmedia.com/markdownify/node/33683?absolute=1 "Share via email")
 
 

 [Events](/categories/events)

 # How to Apply Sustainable Business Action to 2013 Mega Trends

 

##### Taiga Company blog by Julie Urlaub, Founder and Managing Partner at Taiga Company

 

 

 Feb 6, 2013 7:00 AM ET

  ![](https://3blcdn.com/styles/carousel_2x/s3/2026-08/julie%20024a_1786914269_19.jpg "Julie Urlaub, Founder and Managing Partner of Taiga Company")

 Julie Urlaub, Founder and Managing Partner of Taiga Company 

 

[Blog by Julie Urlaub, Founder and Managing Partner at Taiga Company](http://blog.taigacompany.com/blog/sustainability-business-life-environment/how-to-apply-sustainable-business-action-to-2013-mega-trends)

“While the key to growth is beating your competitors to market, you can’t rush off to pursue every major disruptive trend. Make sure you track leading market signals and criteria to assess the materiality of megatrends. Before you begin the ideation process, use strategic opportunity maps to assess and rank which spaces are most relevant to your organization—and quantify how relevant they are.” -Corporate Executive Board

 

Following this advice our sustainability consulting reflects back on the trends of years past and we compare them to the forces of today. While some of the paths remain the same, some new challenges have surfaced with dynamically changing business climate. Some of the on-going mega business sustainability trends include: [**Click here to continue reading, How to Apply Sustainable Business Action to 2013 Mega Trends**](http://blog.taigacompany.com/blog/sustainability-business-life-environment/how-to-apply-sustainable-business-action-to-2013-mega-trends)

*Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped [Taiga Company's](http://www.TaigaCompany.com) vision to drive similar change in the business world. Taiga Company seeks to be the "oxygen for your business".*



 

 

 

 

 

 

 

 [![](/sites/default/files/Clients/TaigaLogoFull_1.jpg)](/profiles/taiga-company)

 

 

### More from Taiga Company

###### [Addressing True Business Sustainability Change on the Front End](/news/addressing-true-business-sustainability-change-front-end)

 Mar 8, 2013 7:00 AM ET

  



###### [Why Engagement is a Cornerstone of Employee Wellbeing and Sustainable Business](/news/why-engagement-cornerstone-employee-wellbeing-and-sustainable-business)

 Mar 7, 2013 7:00 AM ET

  



###### [Are You Embracing Your Business Sustainability Mavericks?](/news/are-you-embracing-your-business-sustainability-mavericks)

 Mar 6, 2013 7:00 AM ET

  



###### [3 Tips for Effective and Sustainable Innovation Team Building](/news/3-tips-effective-and-sustainable-innovation-team-building)

 Mar 5, 2013 7:00 AM ET

  



###### [ROI Influencing Social Media Engagement for Sustainability](/news/roi-influencing-social-media-engagement-sustainability)

 Mar 1, 2013 7:00 AM ET

  



###### [Business Sustainability Leaders Talk About Innovation](/news/business-sustainability-leaders-talk-about-innovation)

 Feb 28, 2013 7:00 AM ET

  



###### [Green Living Apps to Like On Pinterest](/news/green-living-apps-pinterest)

 Feb 27, 2013 7:00 AM ET

  



###### [Sustainable Innovation - Don’t Let Your Organization Get in It’s Own Way](/news/sustainable-innovation-dont-let-your-organization-get-its-own-way)

 Feb 26, 2013 7:00 AM ET