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 # H&M Wants Your Fashion Discards by Offering Discounts

 


 

 Jun 26, 2013 1:30 PM ET

  ![](https://3blaws.s3.amazonaws.com/styles/carousel_2x/s3/images/ir7_AiJ9YEN8.jpg) 

[Originally published on Bloomberg](http://www.bloomberg.com/news/2013-06-19/h-m-wants-your-fashion-discards-by-offering-discounts.html)

By Katarina Gustafsson

[Hennes & Mauritz AB (HMB)](http://www.bloomberg.com/quote/HMB:SS) says it has a solution to tight cotton supplies and the piles of old garments choking landfills worldwide: convince consumers to recycle cast-offs by offering discounts on yet more clothing.

H&M, which won notoriety three years ago when some of its unsold inventory was shredded and left for trash on a [New York](http://topics.bloomberg.com/new-york/) City street, says the initiative will limit waste in the fast-fashion industry the company helped spawn.

***[Continue reading Bloomberg's profile of H&M's clothing recycling efforts.](http://www.bloomberg.com/news/2013-06-19/h-m-wants-your-fashion-discards-by-offering-discounts.html)***



 

 

 

 

 

 

 

 [![](/sites/default/files/Clients/HM-logo_RGB_2008.JPG)](/profiles/hm)

 



 

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