- link Copy Url - [ Share on twitter ](https://twitter.com/intent/tweet?text=Hilton: Sustainability Measurement is Part of the Brand https://www.3blmedia.com/markdownify/node/29037?absolute=1&via=3blnews "link to 3 B L Media's Twitter") - [ Share on linkedin ](https://www.linkedin.com/shareArticle?mini=true&url=https://www.3blmedia.com/markdownify/node/29037?absolute=1 "link to 3 B L Media's Linkedin") - [ Share on facebook ](https://www.facebook.com/sharer/sharer.php?u=https://www.3blmedia.com/markdownify/node/29037?absolute=1 "link to 3 B L Media's Facebook") - [ email Share via email ](mailto:?subject=Hilton: Sustainability Measurement is Part of the Brand&body=ESG News from CSRHub https://www.3blmedia.com/markdownify/node/29037?absolute=1 "Share via email") [Responsible Business & Employee Engagement](/CSR-News/responsible-business-employee-engagement) # Hilton: Sustainability Measurement is Part of the Brand Jul 16, 2012 3:45 PM ET ![](https://3blaws.s3.amazonaws.com/styles/carousel_2x/s3/images/hilton_1.jpg) *As previously seen on the [CSRHub blog](http://blog.csrhub.com/2012/07/hilton-sustainability-measurement-is-part-of-the-brand.html).* **By Farron Levy** Hilton owns fewer than 50 of the 3,800 hotels that fly the Hilton flag, but the chain’s brand standards govern what the independent owners can do. While every big hotel chain has a sustainability program, [reports Marc Gunther](http://www.marcgunther.com/2012/07/11/hilton-lighten-your-hotel-stay/), **Hilton was the first major hospitality company to require sustainability measurement as a brand standard.** And how they’ve activated this commitment is a strong example of how simple tracking and benchmarking can be a powerful driver for continuous improvement. Reports Marc: ***Just for fun, I asked Chris to give me a peek at the monthly footprint of a single hotel. He picked the San Francisco Hilton, which has an exemplary record. Among other things, we learned that carbon emissions per square foot of the hotel were 8 lbs per month, water usage was 148 gallons per room per month and waste was 5 lbs. per room per month. Those numbers don’t mean much, without context, but what was interesting to me was that they were all far, far below system-wide averages–indicating that there’s plenty of room for improvement elsewhere.* Hilton’s tracking efforts have identified their San Francisco property as a top performer, and that same system also identifies those properties that don’t perform as well. Hilton now has a powerful lever for change: it knows what works, so it can do more of it; and what doesn’t, so it can intervene and improve. This same principle can be applied to anything – even (and perhaps especially) to other corporate citizenship activities that often lack performance measures (think grantmaking, volunteerism, and other community investment initiatives). Which investments resulted in [new skill development for employees](http://www.trueimpact.com/blog/bid/67234/Developing-skills-through-volunteerism-and-pro-bono-service), [generated the most meaningful social impacts, or generated the most recruiting or sales leads](http://www.trueimpact.com/blog/bid/74811/Key-Findings-from-the-Volunteerism-ROI-Tracker)? Simple things to track; powerful insights revealed. Maybe it should be part of your brand too. --- ***Farron Levy** is a guest blogger for CSRHub. Farron, president and founder of [True Impact](http://www.typepad.com/site/blogs/6a00d83420301853ef01287627d03c970c/post/6a00d83420301853ef01761680e6c3970c/www.trueimpact.com), specializes in triple-bottom-line assessments, having helped a broad range of companies and their nonprofit partners evaluate the impacts of their social and environmental investments.* ***[CSRHub](http://www.csrhub.com/)** provides access to corporate social responsibility and sustainability ratings and information on nearly 5,000 companies from 135 industries in 65 countries. By aggregating and normalizing the information from 150-plus data sources, CSRHub has created a broad, consistent rating system and a searchable database that links millions of rating elements back to their source. Managers, researchers and activists use CSRHub to benchmark company performance, learn how stakeholders evaluate company CSR practices and seek ways to change the world.* [![CSRHub LLC](/sites/default/files/Clients/csrhublogo.jpg)](/profiles/csrhub) ### More from CSRHub ###### [Achieved a Major Goal—Let’s Set a New One](/news/achieved-major-goal-lets-set-new-one) Dec 18, 2025 12:30 PM ET ###### [The New California Climate Regulations SB 253 and SB 261 Will Affect Many Well-Known Companies](/news/new-california-climate-regulations-sb-253-and-sb-261-will-affect-many-well-known-companies) Dec 11, 2025 10:55 AM ET ###### [CSRHub Connects to As You Know](/news/csrhub-connects-you-know) Dec 4, 2025 10:00 AM ET ###### [Corporate Values vs. Political Behavior: The 67-Point Blind Spot](/news/corporate-values-vs-political-behavior-67-point-blind-spot) Dec 3, 2025 8:45 AM ET ###### [Move the Needle on ESG Performance With Lever](/news/move-needle-esg-performance-lever) Sep 30, 2025 12:05 PM ET ###### [FiRe Conference Highlights: Supply Chain ESG Risks and Embodied Carbon](/news/fire-conference-highlights-supply-chain-esg-risks-and-embodied-carbon) Aug 7, 2025 11:00 AM ET ###### [CSRHub Data Featured in 2025 Site Selection Sustainability Rankings](/news/csrhub-data-featured-2025-site-selection-sustainability-rankings) Jul 29, 2025 10:50 AM ET ###### [CSRHub Partners With CSR Talent Group To Expand ESG Access](/news/csrhub-partners-csr-talent-group-esg-access) Jul 8, 2025 1:15 PM ET